FILINVEST LAND, INC.

Role Overview

The AVP for Brand Management and Customer Experience will be the strategic leader responsible for shaping Filinvest Land's brand identity and ensuring exceptional customer experiences across all touchpoints. This role drives brand equity, loyalty, and advocacy by aligning marketing strategies with customer-centric initiatives that reinforce trust and satisfaction.

Key Responsibilities

Brand Management

• Define and maintain Filinvest Land's corporate and product brand architecture, ensuring clarity and consistency across all developments and campaigns.
• Develop compelling brand narratives and positioning strategies that differentiate Filinvest Land in the real estate market.
• Oversee creative development for advertising, events, and promotional materials to ensure alignment with brand guidelines.
• Lead public relations, media engagement, and crisis communication strategies to protect and enhance brand reputation.
• Drive end-to-end planning and execution of brand campaigns across traditional and emerging channels.
• Monitor competitor branding strategies and market trends to inform proactive brand enhancements.

Customer Experience

• Establish and implement a comprehensive customer experience framework that spans pre-sales, sales, and post-sales interactions.
• Design and continuously refine customer journeys to eliminate pain points and enhance satisfaction.
• Develop programs to capture customer feedback and translate insights into actionable improvements.
• Collaborate with operations and service teams to ensure consistent delivery of high-quality customer interactions.
• Create and manage loyalty programs, referral initiatives, and engagement activities that strengthen long-term relationships.
  

Leadership & Collaboration

• Introduce new tools, processes, and touchpoints that elevate customer engagement and convenience.
• Build and mentor a high-performing team specializing in brand strategy, CX design, and customer engagement.
• Partner with cross-functional teams (Sales, Operations, Product Development) to ensure brand and CX objectives are embedded in business processes.
• Present executive-level reports on brand health, customer satisfaction metrics, and strategic initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum 10–12 years in brand management and customer experience, with at least 5 years in a senior leadership role.
• Strong expertise in brand strategy, customer journey design, and service excellence.
• Exceptional communication, stakeholder management, and analytical skills.

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