Head of Brand Marketing

Head of Brand Marketing

Job Description

Role Objective

• To nurture the organization's deep understanding of the Ellana Customer and share lessons learned organization wide
• To co-develop brand and marketing strategies that drives ideal customers to sales points, thus enabling the company to achieve its growth and sales objectives
• To execute on strategies by effectively managing resources to achieve impactful returns

Description of Responsibilities

• Co-develop the brand marketing strategy for the company and translate it into tactics for customer touch points particularly: Social Media, Blog, CRM and Loyalty Program
• Effectively manage the team that conceptualizes and delivers communications for brand objectives, advertising objectives and internal brand communications
• Review all assets and initatives to ensure it is aligned to brand standards
• Take the lead on total company brand marketing initiatives integrating all touch points effectively
• Report on metrics, project progress, lessons learned and recommendations
• Abide by the same internal systems, procedures and policies as all team members
• Contribute to corporate branding efforts
• And other related tasks as needed

Skills Required: 

• Bachelor’s degree in business, marketing, communications, or related field.
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Proficient in GSuite
• Deep understanding of digital marketing platforms