Head of Digital & Performance (003 - 00911)

Looking for Philippines-based candidates

Job Role: Head of Digital & Performance

Compensation range: $2,800 AUD - $3,500 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is: We are an Australian media agency specializing in channel planning and buying. Our heritage is in media investment, channel strategy, and campaign execution, but our clients increasingly require a stronger digital advisory and implementation layer. We need a senior digital expert who can strengthen our capability across performance media, organic digital growth, search, website effectiveness, analytics, and business outcome attribution.

Role Overview: We are seeking a Head of Digital & Performance to lead and elevate the agency’s digital capability across strategy, activation, optimisation, analytics, and business outcome reporting.

This is a senior leadership role responsible for integrating digital channels into a unified performance ecosystem across SEO, paid search, paid social, organic social, website optimisation, analytics, and attribution. The role ensures digital investment is measured by commercial outcomes such as revenue, leads, applications, acquisition efficiency, and customer value rather than platform metrics alone.

A key focus will be working with AI-enabled audience intelligence platforms, including SQREEM, to translate behavioral insights into activation strategies, testing frameworks, and measurable business outcomes.

This role is critical to strengthening the agency’s digital capability. The Head of Digital & Performance will ensure digital media is strategically integrated, technically robust, and commercially accountable driving measurable business outcomes for clients and elevating the agency’s overall performance offering.

Key Responsibilities: 

Digital Strategy and Leadership

• Lead integrated digital strategy across paid, owned, and organic channels
• Align SEO, paid media, social, and website activity to end-to-end customer journeys
• Define budget allocation and channel mix based on performance outcomes
• Provide senior digital advisory to clients and internal teams

Performance Media Oversight

• Oversee strategy and optimisation across Google Ads, paid search, paid social, YouTube, and programmatic
• Review campaign structures, audience targeting, and conversion strategies
• Ensure platform recommendations are validated against commercial outcomes
• Guide specialists and external partners on optimisation priorities

SEO, Website & Conversation Optimization

• Lead SEO strategy including technical, on-page, local, and content SEO
• Assess website performance, landing pages, and conversion pathways
• Improve CRO, UX, tagging, analytics setup, and page performance
• Ensure alignment between paid media and organic search strategy

Analytics, Attribution & Reporting

• Own weekly, monthly, and quarterly performance reporting frameworks
• Connect media, CRM, and business data into actionable insights
• Define attribution approaches suited to client maturity and data availability
• Deliver reporting that explains performance, commercial impact, and next actions

SQREEM AI Integration & Audience Strategy

• Translate AI-driven audience insights into activation strategies using SQREEM
• Build test-and-learn frameworks for audience segmentation and campaign activation
• Ensure AI-led planning is linked to measurable business outcomes
• Evaluate platform outputs and refine targeting strategies

Client Leadership & Advisory

• Act as senior digital advisor to retail and finance clients
• Simplify complex digital and attribution concepts for senior stakeholders
• Present strategic recommendations with commercial clarity and confidence

Internal Capability Development

• Develop digital planning, QA, and reporting frameworks
• Train internal teams across digital strategy and performance media
• Improve agency governance across tracking, tagging, and reporting standards
• Reduce reliance on platform-driven insights by building independent capability

Required Skills and Qualifications:

• 8–12+ years in digital strategy, performance marketing, or digital analytics roles
• Strong background in agency, consultancy, platform, or advanced client-side environments
• Proven experience across retail and financial services sectors
• Hands-on understanding of SEO, paid media, analytics, and conversion optimisation
• Experience working with complex customer journeys and regulated environments
• Strong exposure to attribution modelling and performance measurement frameworks

Technical & Platform Expertise

• Google Ads, Meta Ads, YouTube, programmatic platforms
• GA4, Google Tag Manager, Looker Studio
• SEO tools and technical optimisation principles
• CRM or sales data integration for performance tracking
• CRO, landing page testing, and UX performance analysis
• Understanding of AI-driven audience planning tools (e.g., SQREEM or similar)

Key Success Measures

• Improved digital maturity across agency teams
• Stronger link between media activity and commercial outcomes
• Higher client confidence in digital strategy and reporting
• Clear, consistent weekly/monthly/quarterly reporting frameworks
• Improved campaign efficiency and reduced wasted media spend
• Reliable tracking, tagging, and attribution governance
• Effective integration of AI-driven audience planning into campaigns

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)