Head of Marketing

Company : Monroe Consulting Group

Job Type : Full Time

Makati, Metro Manila

Number of Applicants

:

000+

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Job Description - Head of Marketing

Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of a leading last-mile technology logistics company in the country.

Our respected client is seeking a marketing professional for the Head of Marketing role. The HoM shall craft the annual marketing plan and framework based on the company's growth plan for the Philippines as well as be the driving force behind the growth of the brand in the country. HoM will need to work closely with the other Commercial departments (Sales, Retail, and other business units) to align strategy and initiatives. The Head of Marketing will also be overseeing the different marketing categories such as Performance Marketing, Brand Marketing, CRM, and Events as well as be tasked with developing the marketing team for these. The job is in Makati City with Hybrid work arrangement (3x per week onsite) and day shift schedule.

Job Responsibilities:

Develop, execute, and iterate the marketing strategy (offline and online) for the brand as well as for company's suite of consumer products.

Building a framework for campaign development and launching these based on business goals.

Managing all marketing for the company and activities within the marketing department

Supporting sales and lead generation efforts through different marketing channels

Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.

Developing the marketing activities for the company in line with company objectives

Coordinating marketing campaigns with sales activities

Monitor campaign performance and iterate strategy accordingly to increase marketing efficiency and achieve business objectives

Communicating marketing plans across the necessary stakeholders (Commercial and Finance)

Overseeing the company's marketing budget.

Responsible for company's brand and positioning in the market

Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.

Being responsible for brand management and trademark identity.

Planning and conducting suitable online and offline marketing campaigns with a budget.

Oversee the creation and publication of all marketing material (POSM, leaflets, etc.) in line with marketing plans.

Monitor and report on the effectiveness of marketing activities

Manage, supervise, and partially execute all phases of market research studies: proposal, design, programming, questionnaire preparation, analysis, report writing, and presentation

Market analyst: customer needs, competitor's strengths, and weaknesses

Makes use of competitor analysis and market trend information to develop marketing and product strategy.

Develop and manage the marketing team across different channels

Job Qualifications:

Minimum of five (5) years of extensive experience in marketing, advertising, and brand management in a leadership level.

Proficiency in e-commerce, creative agencies, or industry-leading companies.

Preferably experienced in collaborating with third-party media agencies.

Strong knowledge of Digital Marketing strategies

Experience in paid media, SEO, CRM, and Salesforce utilization

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