Head of Marketing Job - iGaming - Philippines, Onsite

Location: Philippines, Onsite

About the Hiring Company:

We are looking for a highly driven, hands-on Marketing & Brand Manager to lead growth across our iGaming platforms in the Philippines and regional markets.

This role is ideal for someone who not only understands the local digital landscape—SEO, paid media, social platforms, affiliates, and KOL/influencer ecosystems—but also has bold, disruptive ideas they’ve been waiting for the right platform to execute. We’re looking for a builder and a challenger—someone who sees opportunities others miss and is ready to turn unconventional thinking into real market impact.

You will be responsible for executing both performance-driven campaigns and breakthrough marketing strategies that cut through a highly competitive space.

You will play a key role in launching and scaling brands within a PAGCOR-regulated environment, balancing compliance with aggressive, creative growth.

Key Responsibilities

1. Performance Marketing & Player Acquisition

• Develop and execute multi-channel acquisition strategies (Google Ads, Meta, TikTok, affiliates, influencer/KOL campaigns)

• Optimize funnels from registration → deposit → retention

• Manage budgets and performance metrics (CPA, ROI, LTV)

• Identify high-performing GEOs within PH and nearby markets

1. SEO & Organic Growth

• Lead SEO strategy targeting high-intent keywords (casino, sportsbook, lottery, “win”, etc.)

• Oversee technical SEO, content optimization, and backlink strategies

• Build localized SEO strategies for the Philippines market (Taglish/English content)

• Track rankings, traffic, and competitor positioning

1. Social Media & Community Growth

• Manage organic and paid campaigns across Facebook, TikTok, Telegram, Viber, Discord

• Build and manage KOL/influencer partnerships

• Drive engagement through promos, events, and viral campaigns

1. Brand Strategy & Localization

• Develop a strong, locally relevant brand identity and voice

• Ensure messaging resonates with Filipino players

• Align branding with product features, bonuses, and campaigns

1. Disruptive & Outside-the-Box Marketing

• Launch non-traditional campaigns (viral activations, guerrilla marketing, partnerships)

• Identify opportunities in influencer-driven and community-based growth strategies

• Stay ahead of competitors in a saturated market

1. Compliance & Market Awareness

• Ensure all campaigns align with PAGCOR guidelines

• Work closely with internal teams on responsible marketing practices

• Understand local payment ecosystems (GCash, Maya)

1. Collaboration & Execution

• Work with CRM team on retention campaigns (SMS, email, push)

• Coordinate with Product and Operations

• Manage agencies, affiliates, and vendors

The Successful Candidate:

Experience

• 4–7+ years in digital marketing (iGaming, affiliate, eCommerce, or fintech)

• Experience targeting the Philippines market is required

Technical Skills

• SEO, Paid Ads (Google, Meta, TikTok), Social Media Strategy

• Analytics tools (Google Analytics, BI tools)

• Affiliate/KOL program management

Mindset & Traits

• Hands-on executor

• Data-driven

• Creative and bold

• Fast-paced and adaptable

• Strong understanding of Filipino player behavior

Nice to Have

• Experience with PAGCOR-licensed operators

• Knowledge of player lifecycle

• Brand launch experience

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.