Head of Product Marketing, Aircon

Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

1. [Line-up management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.

2. [Launch management] Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.

3. [Pricing operation] Devise the pricing operation strategy of each segment and model.

4. [Discontinuation management] Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.

Skills and Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.

At least 10 years of experience in product marketing/brand management, with a preference in electronics / aircon experience, product leaders from FMCG organizations are welcome to apply

Proven track record of developing effective brand strategies and campaigns that drive sales and market share growth.

Experience in managing total P&L, forecasting, and product performance

Strong understanding of consumer behavior, market research, and competitor analysis.

Excellent communication and presentation skills, both verbally and in writing.

Ability to collaborate effectively with cross-functional teams, including sales, engineering, and design.

Passion for technology and innovation, with a desire to stay updated on industry trends and advancements.

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