Influencer Marketing VA

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the Role:

We are looking for a highly organized, proactive Influencer Marketing VA to support our influencer and creator program. This role is focused on identifying high-potential creators, initiating outreach, and managing ongoing relationships to drive performance across paid and organic channels.

You will play a key role in scaling creator-led growth by ensuring we are consistently working with the right talent and turning them into high-performing assets.

Seniority Level: Junior-Mid Level

Key Responsibilities:

Creator Sourcing

• Identify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audience

• Research and evaluate creators based on engagement rate, audience quality, content style, and brand fit

• Build and maintain a pipeline of vetted creators ready for outreach

• Track sourcing efforts in Airtable or similar systems

Outreach & Recruitment

• Execute daily outreach to creators via DM, email, and platforms

• Personalize outreach messaging to increase response and conversion rates

• Follow up consistently to maximize creator onboarding

• Negotiate basic deliverables, timelines, and usage rights when needed

• Maintain organized tracking of outreach status, responses, and onboarding progress

Creator Management

• Manage day-to-day communication with active creators

• Coordinate deliverables, deadlines, and content approvals

• Ensure creators understand briefs, hooks, and conversion-focused angles

• Collect, organize, and store content for internal use (ads, organic, whitelisting)

Operational Support

• Assist in briefing creators with clear direction based on winning angles

• Keep creator database updated and segmented (new, active, top performers)

• Support campaign launches and ongoing testing initiatives

Qualifications:

• Proven experience with influencer marketing, UGC, or creator partnerships

• Strong understanding of TikTok and Instagram trends, with an eye for high-performing, conversion-driven content

• Highly organized with strong attention to detail and ability to manage multiple creators simultaneously

• Excellent written communication skills, especially for outreach and relationship management

• Ability to work in a fast-paced, performance-driven environment and adapt quickly to shifting priorities

• Availability to work US hours (EST/PST) consistently

Nice to Have:

• Experience with affiliate marketing or whitelisting

• Familiarity with Airtable, Slack, Google Sheets, or CRM tools

• Understanding of paid media and conversion-focused creative

• Experience working with US-based brands or global creator networks

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Remote-first, work wherever you choose

• Unlimited paid time off

• Paid non-working holidays per country of residence

• Pro-rated 13th-month bonus in select regions

• Referral bonuses

• Financial support for online courses

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.