Insighting and Operations Lead

RESPONSIBILITIES:

• Consumer Research and Social Listening:
  Conduct in-depth consumer research and implement social listening strategies to gather insights that inform marketing decisions.


• Planning and Execution of Direct Marketing:
  Develop and execute direct marketing campaigns that effectively reach target audiences and drive engagement.


• Database Management:
  Oversee the management of marketing databases, ensuring data integrity and accessibility for analysis and reporting.


• Creation of Systems and Automation:
  Champion the design and implementation of systems and automation processes to enhance operational efficiency and effectiveness.


• Processes and Documentation:
  Establish and maintain documentation for all marketing processes, ensuring clarity and consistency across the team. Champion all BCMS requirements and adherence.


• End-to-End Management of Internal Requirements:
  Coordinate and manage internal requirements of TGI (HR, CA, Legal, etc), ensuring alignment with overall marketing objectives and strategies and efficient and effective execution.


• Administrative Tasks:
  Provide administrative support to CMC sub-groups.


• Tactical/Special Projects:
  Lead/Assist in the execution of special/tactical projects that may be assigned by CMC Head or Management

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field.


• Minimum of 5-7 years of experience in marketing operations, consumer research, or a related field, with a proven track record of managing successful marketing initiatives.


• Proficiency in marketing automation tools, CRM systems, and data analysis software. Familiarity with social listening tools is a plus.


• Strong ability to analyze data and derive actionable insights to inform marketing strategies.


• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.


• Exceptional verbal and written communication skills, with the ability to present findings and recommendations clearly to stakeholders.


• Proven leadership abilities, with experience in managing teams and fostering a collaborative work environment.


• Ability to adapt to changing market conditions and business needs, demonstrating flexibility and innovative thinking.