Junior to Mid Digital Marketing and Content Specialist | Fixed Dayshift and Weekends Off | Hybrid -

• Plan, create, and manage targeted digital advertising campaigns across social media and website channels.
• Optimise campaigns to maximise lead generation and conversion rates.
• Monitor and analyse key performance indicators, including cost per lead, lead-to-customer conversion rates, and value of closed deals.
• Report on marketing spend effectiveness, ensuring alignment with revenue goals.
• Collaborate with sales teams to refine lead quality and feedback loops for campaign improvement.
• Conduct A/B testing and utilise analytics tools to enhance campaign performance.
• Stay up-to-date with digital marketing trends, tools, and best practices.

• Strong experience in Lead Generation (primary KPI of the role)
• Hands-on experience in SEO (Search Engine Optimization)
• Experience managing digital advertising campaigns (Google Ads / Social Media Ads)
• Ability to create and optimize landing pages
• Basic website editing skills
• Strong reporting skills with performance analysis and recommendations
• Self-driven and proactive (A-team mentality)

• Mid-level to Specialist level
• Preferably 2–4+ years of digital marketing experience
• Proven track record in driving measurable leads and conversions

• SEO tools (e.g., Google Analytics, Search Console, SEM tools)
• Paid Ads platforms (Meta, Google Ads, etc.)
• CRM experience (Company uses COPPA – easy to learn)
• Basic graphic design tools (Canva, Adobe, or similar)

• Ability to create marketing graphics (e.g., edit house/solar images with promotional overlays)
• Ability to create short marketing videos
• Experience in preparing performance reports with actionable insights

• Passion for renewable energy
• Problem-solver mindset
• Self-initiative and accountability
• Dedicated to achieving KPIs
• Prepared and detail-oriented
• Strong communication skills

ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.

By submitting this application, you acknowledge that you have read and agree with the company’s .