Key Accounts Manager (Beverages)

Experience Level: Manager

Employment Type: Full-Time

Work Setup: On-site/Fieldwork

Location:  Pampanga (handling North and South Luzon) / Greater Manila Area / Cebu (handling Visayas and Mindanao) / Cabuyao & Cavite / Davao

Work Schedule: Weekdays; 8 AM - 5 PM

Industry: Food & Beverage

About the Job:

The Key Accounts Managers responsible for co-developing strategies, monitoring business performance, and executing channel plans effectively to maximize our trade marketing investment and deliver business objectives in the on-trade channel. This role is a critical partner to the Sales and Brand teams, ensuring that our customer plans balance both always-on, volume-driven activities and disruptive brand activation plans that meet our customer and consumer drivers.

• Immediate Superior: National Key Accounts Manager
• Division: Commercial Sales – General Trade
• Department: Sales Department
• Section: Key Accounts

Company Profile:

Our client is a significant player in the Philippines' food and beverage industry, ranking among the largest companies in both alcoholic and non-alcoholic beverages in the country today.

Scope & Responsibilities:

• Implement a structured approach to regularly collect and update consumer, shopper, and customer insights for priority channels.
• Own the commercial activation business case for the on-trade segment.
• Develop a critical path and unified plan for commercial activation, align execution steps, and track and evaluate outcomes.
• Create outlet programs and Joint Business Plans (JBP) for channel activation.
• Formalize and review a channel strategy with clear definitions of priority channels and winning strategies.
• Embed a continuous improvement cycle and manage internal processes for organizing commercial plan gatekeeping.
• Utilize a data-driven sales methodology to enable efficient and effective sales decisions.
• Collaborate extensively with field sales, brand marketing, and finance to balance volume, portfolio, branding, and consumer experience.
• Ensure execution aligns with the strategy set by the key brands of the assigned company.
• Craft consumer-centric plans for the assigned areas to defend mainstream and accelerate premium growth in the on-trade market.

Required Qualifications:

• Bachelor's Degree in Business Administration, Marketing, or any related field.
• Experienced in management positions, preferably in the F&B or beverage industry.
• 2+ years of relevant On-Trade channel marketing, brand marketing, or field sales experience.
• Proven experience in customer service systems, sales distribution, and sales management.

Preferred Qualifications:

• Excellent interpersonal with strong negotiation and communication skills.
• Ability to manage multiple accounts and prioritize tasks effectively.
• Holder of professional driver's license codes 1 and 2.

Join our client team and unlock a range of enticing benefits, including:

• Commission
• Service Vehicle
• Fun & Dynamic Work Environment
• Other Exciting Benefits

About Likha Careers:

Likha is a traditional Tagalog (Filipino) word that means ‘to create’ or creation. At its core, Likha Careers exists to help create a world where people from all walks of life have the opportunity to participate in a positive and rewarding career where happiness, pride, and financial security are achieved. We do this through thoughtful, people-centric career services.

Let’s create your career together!