Lead Generation & Social Media Specialist

Position: Lead Generation & Social Media Specialist

Number of hours: TBA
Schedule: EST Timezone

Key Responsibilities

• Conduct targeted B2B prospect research and lead generation based on the company's ideal customer profile, target industries, and business requirements.

• Identify potential companies, prospects, and key decision-makers through LinkedIn and other prospecting platforms.

• Build, organize, and maintain targeted prospect lists using tools such as Apollo and LinkedIn Sales Navigator.

• Verify and enrich prospect information, including company details, contact names, job titles, email addresses, and LinkedIn profiles.

• Conduct LinkedIn prospecting activities, including personalized connection requests, outreach messages, and follow-ups.

• Qualify potential leads based on established criteria and maintain an accurate, organized sales prospect database.

• Track prospecting activities, responses, qualified leads, and follow-up status.

• Manage and maintain the company's social media accounts and online presence.

• Coordinate social media content, including posts, captions, graphics, and other marketing materials.

• Develop and maintain a content calendar to ensure consistent and timely publishing.

• Schedule and publish content across relevant social media platforms.

• Monitor audience engagement, comments, and messages, responding or escalating inquiries when necessary.

• Track basic social media performance metrics, including reach, engagement, and audience growth.

• Independently manage daily tasks and priorities across lead generation and social media activities.

• Maintain accurate records of prospecting activities, content schedules, completed tasks, and pending deliverables.

• Monitor progress against assigned targets, timelines, and deadlines.

• Prepare regular progress reports covering lead generation results, outreach activities, social media performance, and completed tasks.

• Proactively communicate updates, challenges, and outstanding requirements to the appropriate team members.

Qualifications

• Proven experience in B2B Lead Generation, LinkedIn Prospecting, Social Media Management, or a similar role.

• Hands-on experience using LinkedIn Sales Navigator and Apollo for prospect research and lead list building.

• Strong ability to identify relevant companies, decision-makers, and potential business opportunities.

• Experience building, verifying, and maintaining accurate B2B prospect databases.

• Familiarity with LinkedIn outreach, personalized messaging, and prospect follow-ups.

• Experience managing social media accounts and coordinating content calendars.

• Familiarity with social media scheduling, publishing, and audience engagement.

• Strong written English communication skills, particularly in preparing professional outreach messages and social media captions.

• Familiarity with Canva or similar content creation tools is an advantage.

• Strong organizational and time-management skills, with the ability to manage multiple responsibilities independently.

• Ability to track tasks, monitor progress, meet deadlines, and provide consistent updates and reports.

• Detail-oriented, proactive, and capable of working independently with minimal supervision.