Lead Generation Specialist - Recruitment Services

About the Role 

We are seeking a motivated and detail-oriented Lead Generation Specialist to support our Recruitment team in identifying and qualifying potential clients for our Recruitment Process Outsourcing (RPO) services. This role plays a vital part in expanding our business pipeline by targeting key decision-makers such as founders, HR leaders, and operations managers. Your main goal will be to generate interest and help secure discovery calls or proposal meetings.  You will work closely with Recruitment Leadership and the Business Development team to build lead databases, craft targeted outreach messages, and manage interactions across platforms like LinkedIn, email, and CRM tools. 

Key Responsibilities 

• Research and identify potential client companies (e.g., startups, SMEs, businesses exploring outsourcing solutions) 

• Build and maintain lead lists using platforms like LinkedIn, Apollo, Crunchbase, job boards, and data scraping tools 

• Conduct outbound outreach through LinkedIn, cold email, or messaging platforms to engage decision-makers 

• Track engagement and ensure timely follow-ups using CRM systems or internal tracking sheets 

• Qualify leads and schedule meetings with the Recruitment Head or Business Development team 

• Ensure the accuracy and cleanliness of lead data 

• Support monthly reporting on lead conversion rates, contact response, and meetings booked 

• At least 1 year of experience in lead generation, sales support, or recruitment marketing 

• Proficient in research and data mining using tools like Google, LinkedIn, and industry databases 

• Familiarity with platforms such as Apollo.io, LinkedIn Sales Navigator, HubSpot is a plus 

• Strong written communication skills with the ability to craft compelling outreach content 

• Prior experience in BPO, RPO, or recruitment environments is advantageous