LinkedIn Campaign Coordinator

• Plan and execute LinkedIn advertising strategies aligned with lead generation and sales objectives.
  
• Build, launch, and manage LinkedIn ad campaigns, including Sponsored Content, Message Ads, Conversation Ads, Lead Gen Forms, and retargeting campaigns.
  
• Ensure all LinkedIn campaigns stay on budget, actively monitoring spend and pacing throughout the campaign lifecycle.
  
• Collaborate with internal stakeholders to develop compelling ad creative, including copy, visuals, and calls -to -action that support campaign goals.
  
• Manage and refine audience targeting, including segmentation, account lists, matched audiences, lookalike audiences, and retargeting pools.
  
• Monitor campaign performance daily and make ongoing optimizations to improve CTR, conversion rates, cost per lead (CPL), and overall ROI.
  
• Conduct A/B testing across ad creative, formats, targeting, and landing page experiences.
  
• Maintain campaign calendars, ensure proper tracking, and coordinate with Marketing and Sales to align messaging and campaign flows.
  
• Generate weekly, monthly, and quarterly performance reports, providing insights and recommendations for continuous improvement.
  
• Stay current on LinkedIn Ads best practices, trends, and platform updates to continuously improve campaign performance.
  

Requirements

• 2–4 years of hands -on experience managing LinkedIn Ads or B2B paid social campaigns. Strong understanding of LinkedIn Ads Manager, campaign objectives, optimization levers, and performance metrics.
  
• Experience managing campaign budgets and monitoring spend against performance goals. Familiarity with HubSpot, including lead tracking, campaign attribution, and reporting.
  
• Experience with audience list management, CRM alignment, and lead routing is a plus.
  
• Ability to write clear, concise ad copy and collaborate effectively with content and design partners.
  
• Strong analytical skills with the ability to interpret performance data and translate it into actionable optimizations.
  
• Demonstrated ability to manage multiple campaigns simultaneously with strong attention to detail.
  
• Strong communication skills and the ability to collaborate cross -functionally.
  
  
• Education Bachelor’s degree in marketing, communications, business, or related field preferred.