Local Store Marketing Assistant Manager

Core Responsibility

To develop and execute localized marketing programs for sustaining stores, with focus on addressing SSSG gaps, increasing foot traffic / transaction count, strengthening mall-level engagement, and applying ACP-layered marketing strategies. This role also co-leads the build-out of the 2026 LSM capability framework through data-informed piloting, field insights, and toolkit development.

Detailed Job Description

A. Strategic Sustaining Marketing & Toolkit Development

• Design and implement sustaining store visibility and retail activation plans aligned with store archetype and performance levels.
  

• Develop customized LSM toolkits (visuals, ad formats, activation mechanics) anchored on TGS findings, regional opportunities, or underperformance triggers.
  

• Co-lead the rollout and refinement of the ACP Layer Model for sustaining stores Attract, Convert, Protect.
  

• Plan quarterly refresh of sustaining visuals and promotions based on seasonality and retail pulse.
  

B. Regional Field Execution and Vendor Coordination

• Execute 2+ regional activation programs in VisMin and/or North Luzon with post-activation analysis.
  

• Coordinate with suppliers for asset production, timely deployment, and brand-compliant execution.
  

• Supervise on-ground execution across LSM-targeted stores, ensuring proper setup, reporting, and resolution of issues.
  

C. Measurement, Uplift Tracking & Reporting

• Monitor and report on LSM-led uplift in foot traffic, TGS scores, or SSSG for prioritized stores.
  

• Maintain documentation of activation effectiveness, ROI, and qualitative store feedback.
  

• Contribute to post-mortems and learnings documentation for every major activation.
  

• Prepare LSM performance dashboards for Charles and Marketing SLT.
  

D. 2026 Readiness & Pilot Participation

• Participate in Elevate 2.0 and GOE pilot executions with sustaining store relevance.
  

• Co-develop the LSM system and structure plan for 2026, including roles, SOPs, cadence, and budget logic.
  

• Regularly liaise with the Insights team to incorporate TGS data, footfall issues, or regional themes into planning.

Qualifications and Competencies

Education:

• Bachelor's degree in Marketing, Business Administration, or Communications
  

Experience:

• 68 years in trade marketing, local store marketing, regional activation, or field execution
  

• Prior experience managing multi-location campaigns and vendor relations
  

• Exposure to performance marketing metrics, store segmentation, or in-mall promotions
  
  

Skills:

• Strong project and stakeholder management
  

• Excellent communication and reporting skills
  

• Field-readiness and ability to manage multiple activations simultaneously
  

• Creative thinking with ROI mindset
  

• Highly proficient in PowerPoint, Excel, and reporting dashboards
  
  

Behavioral Competencies:

• Ownership-driven with strong initiative and executional discipline
  

• Field-oriented and agile under pressure
  

• Analytical, insight-led, and proactive in bridging strategy and execution