Manager, Brand Marketing

POSITION SUMMARY

This role focuses on leading data -driven strategies and integrated campaigns across Hotel, F&B, Retail, and Entertainment. The candidate must have a strong background in brand development, events management, and creative execution, with a solid grasp of industry trends and the ability to collaborate cross -functionally to deliver brand -aligned, impactful campaigns.

DUTIES AND RESPONSIBILITIES

• Develops and executes innovative marketing strategies to enhance brand positioning and drive business performance across Hotel, F&B, Retail, and Entertainment.
  

• Uses data -driven insights to identify growth opportunities, boost customer engagement, and strengthen brand presence.
  

• Formulates strategies that leverage market opportunities and internal brand strengths.
  

• Identifies trends in the Hotel and Retail sectors to create relevant opportunities for the brands.
  

• Plans and directs marketing efforts for hotel, F&B, and non -gaming units.
  

• Conceptualizes strategic initiatives and oversees campaign execution.
  

• Leads cross -functional collaboration to implement marketing strategies.
  

• Manages partnerships with advertising agencies, digital firms, and production companies.
  

• Cultivates a creative marketing culture aligned with the brand's identity.
  

• Builds strong internal partnerships to deliver integrated, objective -driven marketing campaigns.
  

• Collaborates with stakeholders to ensure a cohesive marketing strategy across the resort.
  

• Analyzes campaign performance and provides strategic recommendations for optimization.
  

• Keeps updated with trends and best practices in marketing and customer acquisition.
  

• Oversees and manages the brand marketing budget, ensuring alignment with objectives.
  

Requirements

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Business, or a related field
  

• 5–7+ years of experience in brand strategy, data -driven marketing, and cross -functional team leadership
  

• Proven success in a senior or managerial marketing role
  

• Strong creative judgment with the ability to align concepts to brand standards
  

• In -depth knowledge of current marketing trends, tools, and customer acquisition strategies
  

• Skilled in leading and developing high -performing teams
  

• Proficient in digital marketing platforms, analytics tools, and CRM systems
  

• Strong communicator with experience collaborating across departments and stakeholders
  

• Analytical mindset with a focus on performance metrics and data -based decision -making
  

• Results -driven and innovative, with the ability to manage complex marketing initiatives end -to -end