Manager, Digital Accounts

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.

Role Overview

The Manager, Digital Accounts will play a key role in driving digital revenue growth and strengthening partnerships across major digital platforms. This role combines data-driven strategy, campaign execution, and partner management to maximize the performance of UMG’s digital catalog and frontline releases.

Key Responsibilities

• Drive digital revenue growth by developing and executing platform-specific strategies across key partners (Spotify, Apple Music, YouTube, Meta, TikTok, etc.)
  • Manage day-to-day relationships with digital partners to optimize visibility, playlisting, and promotional support
  • Lead integration of digital strategy into label and marketing campaign planning and execution to maximize commercial impact
  • Develop and deliver compelling pitches to digital partners, aligning content priorities with platform opportunities
  • Analyze digital sales performance, campaign results, and platform trends to generate actionable insights and recommendations
• Identify and pursue new digital monetization opportunities across emerging platforms and channels
• Monitor industry trends, platform developments, and consumer behavior to inform business strategies
• Track and surface viral or emerging content trends, translating insights into timely commercial actions
• Oversee playlisting initiatives and digital community engagement to support artist and catalog growth
• Prepare regular reports and presentations on performance, insights, and opportunities for internal stakeholders

Skills and Qualifications

• Strong account management and stakeholder coordination skills
• Knowledgeable in data analysis and insights presentation
• Experience working with digital platform analytics (Spotify, YouTube, Meta, TikTok, etc.)
• Experience in managing social listening tools and deriving consumer insights
• Proficiency in Excel and PowerPoint; comfortable building reports and presentations for stakeholders
• With marketing and business analysis background preferred
• Proactive attitude and strong work ethic required
• Strong interest in music and digital media trends

Education / Experience Required

• Bachelor's Degree
• 3-4 years of experience of experience in digital, media, sales, or account management roles

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

 

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