Manager, Digital Marketing Activator

The Company 

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today. 

 
The Opportunity 

We currently have an opportunity for a Manager, Digital Marketing Activator to join our AMENA marketing team on a full-time basis. 

Reporting to the AMENA Head of Digital, core focus of the role is Markets Digital Activations guided by Regional Digital Programs. 

Key accountabilities and performance indicators include:

1. Digital Excellence & Gold Standards

• Implement and maintain regional digital gold standards across social, earned, owned, and paid media. 

• Ensure accurate tagging, taxonomy, governance, and Visual Brand Language compliance across markets. 

• Manage central social/ad accounts (Meta BM, TikTok BC, Google). 

• Support website maintenance and AI optimization. 

• Drive influencer marketing excellence. 

• Uplift capabilities through local implementation of regional trainings and alignment with 360x ecosystem standards. 

2. Media Strategy & Performance Optimization

• Review media plans for sufficiency, structure, and brand alignment. 

• Coordinate with agencies/partners to optimize campaigns across major platforms. 

• Lead optimization cycles to improve cost efficiency and funnel KPIs. 

• Support attribution modeling and advanced measurement frameworks. 

• Use AI-Nova to deliver digital assets aligned with content maps. 

3. Insights & Digitalization

• Maintain accuracy of the Live Digital Cockpit with complete Search and Social data ingestion. 

• Combine social listening, SEO/GEO, and platform insights to provide actionable market guidance. 

• Identify risks, opportunities, and performance gaps, escalating recommendations to marketing teams. 

• Support market digitalization (automation, AI-assisted workflows, data governance). 

About You 

To be successful in this role, you will possess the following 

• Bachelor’s degree in Marketing, Business Administration, or related field; certifications (e.g., Google Analytics, Digital Marketing). 

• 5+ years of digital agency experience with expertise in media planning/activation, tagging, analytics, campaign optimization, and influencer marketing. 

• Strong background in social and search platforms with proven success in KPI tracking, optimization, and digital governance. 

• Skilled in AI-supported workflows (content generation, QA, optimization insights, GPTs, prompt engineering). 

• Experienced with dashboards (Looker Studio), digital insights, and cross-channel measurement. 

• Effective in engaging and managing multiple markets, stakeholders, and agencies with precision and speed. 

Additional Requirements / Working Conditions 

• Adhere to company values at all times 

• This role operates in a hybrid working environment, combining remote and in-office work to promote flexibility and collaboration. The ideal candidate should be comfortable working both independently and as part of a team in various settings. 

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!