Marketing Analyst

Marketing Analyst

About the role
Provide cross -channel Marketing Analytics & Reporting support across the
organization, as well as supporting corporate projects and initiatives.
Responsible for providing intelligence and insight on business performance, as
well as analyze and report on sales -in -process metrics to assist in managing Marketing
performance and productivity. Each month, build presentations for key
stakeholders to communicate analyses and findings. Provide regular updates on
KPIs across different stakeholders

As our Marketing Analyst, you will:

• Define, measure, and clearly communicate core
  operational sales metrics.
  
• Own a basket of key reports
  for designated Sales and Marketing channels and GTM categories.
  
• Lead development of
  dashboards, reports, and presentations to communicate results and KPIs. 
  
• Conduct quantitative and
  qualitative analyses and industry research to gain deeper understanding of
  sales drivers.
  
• Spearhead efforts by
  developing framework and reporting on performance management for sales reps.
  
• Analyze territorial
  performance to identify critical predictors of growth and identify trends.
  
• Analyze and report on
  customer buying behavior and experience.
  
• Build templates that
  facilitate the planning/territory configuration process and summarize key
  insights into business dynamics.
  
• Develop framework of
  measurable elements to incorporate into Marketing Programs.
  
• Develop KPIs and framework
  of measurable elements to incorporate into GTM KPI dashboards.
  
• Provide regular updates on
  KPIs such as activity metrics, performance to plan, and funnel
  creation/conversion.
  
• Build custom reports for
  data not easily accessible to business: BI, SQL queries, multiple sources of
  data, etc.
  
• Identify opportunities to
  improve system productivity in Marketing and reporting & Analytics to
  generate requirements for system changes.
  

Qualifications:

• Post -Secondary Degree (BA in Economics, Finance, or Business OR
  BSc in Engineering, Computer Science, Statistics, or Mathematics)
  
• 1 -3 years’ experience working with advanced analytics platforms
  (eg. BI/SAP/ SQL/Data Lake)
  
• 5+ years of experience in sales strategy, business analytics,
  or business operations
  
• Strong analytical problem -solving skills with sound business
  judgment
  
• Advanced proficiency with MS Excel, Power BI, MS Access, and MS
  PowerPoint
  
• Experience working with field sales teams and understanding the
  selling process an asset.
  
• Exceptional reporting and analytical skills with ability to
  translate sales insights into action plans with sound business judgment.
  
• Experience working with CRM or Territory Account Management
  platforms/processes.
  
• Strong communication skills with ability to influence others.
  
• Ability to work in fast -paced changing environment with
  competing priorities.
  
• Expert level experience working within cross functional teams
  and gaining buy -in from various stakeholders.
  
• Strong time management, attention to detail and organizational
  skills
  
• Excellent communication, interpersonal and teamwork skills
  
• A
  creative and proactive attitude towards problem -solving and a dedication to
  delivering exceptional client experiences.