Marketing Analyst

Primary Purpose of Position

Key Responsibilities

Data Tracking, Collection & Validation:

• · Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
• · Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
• · Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

Performance Monitoring & Analysis:

• · Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
• · Analyse the results of A/B tests and conversion rate optimisation initiatives, providing clear interpretations on performance.

Insight Generation & Reporting:

• · Synthesise data from all sources to build a holistic narrative on marketing performance and brand health, translating complex datasets into clear, actionable business insights.
• · Develop, automate, and maintain intuitive dashboards in Looker Studio or Power BI to provide the marketing and communications teams with a real-time view of performance.
• · Produce and socialise regular performance reports that move beyond simple data presentation to offer compelling narrative, context, and strategic recommendations for optimisation.

Stakeholder Partnership:

• · Act as a strategic partner to marketing and communications teams, empowering them with data-driven storytelling to guide decisions on targeting, creative, and budget allocation.
• Champion a culture of data literacy by clearly communicating insights and their implications to both technical and non-technical audiences.

At Surbana Jurong, we put talent, hard work, teamwork and a fun workplace together to approach problems and solve them creatively and collaboratively. Join us in making a positive impact on the world!