Marketing & Growth Researcher

What you'll be doing

• Owning growth research — studying user acquisition, network effects, referral dynamics, and the behavioral drivers behind product adoption

• Overseeing and guiding the delivery of marketing research projects including brand health tracking (BHT), NPS, ad effectiveness, FGDs, and IDIs — ensuring quality and strategic relevance of all outputs

• Designing research from scratch — translating business questions into methodology, timelines, and deliverables

• Synthesizing qual and quant findings into clear, actionable recommendations for senior stakeholders

• Reviewing and elevating team outputs before they go to stakeholders

• Mentoring and developing two Research Executives

• Building frameworks and templates that make the practice more consistent and scalable

Requirements

• 5–7 years of experience in marketing research, agency or client side

• Confident in both qualitative (FGDs, IDIs) and quantitative (tracking studies, BHT, NPS) methodologies

• Experience leading or mentoring junior researchers

• Familiarity with growth concepts: acquisition funnels, retention, product-led growth

• Deep understanding of the Philippine consumer market

• Experience in fintech, banking, or financial services is a strong advantage