Marketing & Website Virtual Assistant (Coaching & Consulting)

About the Business

Is a growing coaching practice focused on helping
individuals navigate life transitions, build resilience, and achieve meaningful
personal growth. Founded by Pamela Z., a former Registered Psychotherapist with
over 23 years of experience in mental health and clinical services, the
business is currently in its growth stage as Pamela completes her Executive
Life Coaching certification.

The ideal VA will support the business's digital presence by
maintaining the website, building a strong social media presence, and helping
establish effective marketing systems that generate new coaching clients.

Position Summary

We are looking for a proactive, creative, and highly
communicative Virtual Assistant who can help build and market an emerging
coaching brand. This role combines website management, digital marketing,
social media management, and content creation.

The successful candidate should be comfortable working
independently, taking initiative, and helping transform ideas into a polished
online presence while maintaining regular communication with the client.

Primary Responsibilities

Website Management

• Update
  and maintain the existing WordPress website.
  
• Refresh
  outdated website content.
  
• Update
  contact information and business details.
  
• Fix
  broken or missing social media links.
  
• Maintain
  blog pages and upload new content.
  
• Suggest
  website improvements for user experience and lead generation.
  

Social Media Setup & Management

Help establish the company's online presence from the ground
up.

Responsibilities include:

• Create
  and optimize business social media profiles.
  
• Recommend
  the best platforms based on target audience.
  
• Initially
  focus on:
  
• LinkedIn
  
• Facebook
  
• Instagram
  
• (TikTok
  may be explored in the future.)
  

Manage:

• Weekly
  content calendar
  
• Scheduling
  posts
  
• Publishing
  content
  
• Basic
  community engagement
  
• Social
  media growth strategies
  

Target posting frequency:

• Approximately 3 posts per week
  

Content Creation

• Create
  social media graphics from scratch.
  
• Write
  engaging captions aligned with the coaching brand.
  
• Design
  branded marketing materials.
  
• Repurpose
  website content into social media posts.
  
• Create
  educational and promotional content.
  
• Maintain
  consistent branding across all platforms.
  

Digital Marketing

Assist in growing the business through digital marketing
initiatives, including:

• Increasing
  website visibility
  
• Building
  brand awareness
  
• Supporting
  client acquisition efforts
  
• Implementing
  marketing best practices
  
• Providing
  ideas for improving online engagement
  
• Supporting
  future marketing campaigns
  

Future Administrative Support

As the business grows, responsibilities may expand to
include:

• Client
  onboarding support
  
• Managing
  online intake forms
  
• Basic
  administrative tasks
  
• Appointment
  coordination
  
• Email
  management
  
• General
  virtual assistance
  

Required Skills

Technical Skills

• Strong
  WordPress experience
  
• Website
  content management
  
• Canva
  or equivalent graphic design tools
  
• Adobe
  Creative Suite (basic editing)
  
• Social
  media management
  
• Content
  writing
  
• Digital
  marketing fundamentals
  
• Basic
  SEO knowledge
  
• Website
  optimization
  
• Scheduling
  social media content
  

Preferred Experience

Candidates with experience supporting:

• Coaches
  
• Consultants
  
• Therapists
  
• Mental
  health professionals
  
• Personal
  brands
  
• Small
  businesses
  
• Service-based
  businesses
  

Experience helping launch or grow a new business is highly
desirable.

Soft Skills

The ideal VA should be:

• Excellent
  communicator
  
• Responsive
  and reliable
  
• Self-starter
  
• Creative
  
• Organized
  
• Detail-oriented
  
• Professional
  
• Comfortable
  working independently
  
• Able
  to provide suggestions and recommendations
  
• Willing
  to grow alongside the business
  

Communication

Preferred communication methods:

• Zoom
  (primary)
  
• WhatsApp
  
• Email
  

The client values regular check-ins and is comfortable with
video meetings.

Working Schedule

• Flexible
  working hours
  
• Some
  overlap with Eastern Time (Toronto) preferred
  
• Availability
  for scheduled meetings and collaboration sessions
  

Hours

• Initial
  engagement expected once the business is ready
  
• Minimum: 10 hours per week
  

Hiring Timeline:

• Not
  urgent
  
• Client
  expects to be ready to hire after completing a her 15-week Executive
  Coaching certification program
  
• Currently
  gathering information and preparing for future hiring 
  

Preferred VA Profile

The ideal candidate should:

• Have
  strong website management experience
  
• Be
  confident creating content from scratch
  
• Understand
  branding and marketing
  
• Be
  comfortable helping launch a business online
  
• Communicate
  clearly and professionally
  
• Be
  proactive rather than waiting for instructions
  
• Think
  strategically about attracting coaching clients
  

Tools & Platforms

• WordPress
  
• Hostinger
  
• Canva
  
• Adobe
  
• Zoom
  
• WhatsApp
  
• Email
  

Important Client Notes

• Business
  is still in its growth phase.
  
• Existing
  website needs updates rather than a complete rebuild.
  
• Website
  currently has outdated contact information and inactive social media
  links.
  
• Social
  media presence has not yet been established.
  
• Previous
  SEO agency did not deliver satisfactory results.
  
• Client
  is looking for someone who can help build a sustainable online presence
  and attract new coaching clients.
  
• Client
  values collaboration and wants a VA who can contribute ideas rather than
  simply execute tasks.
  
• Administrative
  responsibilities may expand as the business grows.