Marketing Associate

Job descriptionResponsibilities:1. Social Media Marketing: • Develop and implement social media strategies to enhance brand visibility and engagement. • Create compelling content for various social media platforms. • Monitor social media analytics and adapt strategies for optimal performance.2. Photoshop Editing: • Utilize Photoshop to create visually appealing graphics for marketing materials. • Ensure brand consistency across all visual elements.3. Brand Marketing: • Contribute to the development and execution of brand marketing campaigns. • Collaborate with cross-functional teams to maintain a cohesive brand identity.4. Events and Activations: • Plan, coordinate, and execute events and activations to promote brand awareness. • Work closely with internal and external stakeholders to ensure successful event outcomes.5. Through-The-Line (TTL) Marketing Initiatives: • Implement and manage TTL marketing strategies, integrating both above-the-line (ATL) and below-the-line (BTL) elements. • Collaborate with creative teams to develop cohesive campaigns.6. Content Creation: • Develop creative and engaging content for various marketing channels. • Ensure that all content aligns with brand guidelines and resonates with the target audience.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.Proven experience in social media marketing, brand marketing, and events management. • Proficient in Photoshop and other graphic design software.Strong understanding of TTL marketing strategies and their application.Excellent communication and interpersonal skills.Ability to manage multiple projects simultaneously and meet tight deadlines.