Job Description - Marketing Director Brand Research Product Development- Makati-
URGENT ! ! ! DIRECT HIRE ! ! !1. Brand Strategy Development: - Develop and implement comprehensive brand strategies to enhance brand equity and market positioning. - Conduct market research to understand consumer behavior, market trends, and competitive landscape.2. Product Development: - Lead the development and launch of new products, from ideation to market entry. - Collaborate with R&D, design, and production teams to ensure product development aligns with brand strategy and market needs.3. Marketing Campaigns: - Design and execute integrated marketing campaigns that support brand and product initiatives. - Utilize various marketing channels, including digital, social media, PR, and traditional media, to maximize reach and engagement.4. Team Leadership: - Lead, mentor, and inspire a team of marketing professionals, including brand managers, product marketers, and creative personnel. - Conduct regular performance evaluations and provide training and development opportunities.5. Budget Management: - Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. - Monitor and report on marketing expenditures and adjust strategies as needed to stay within budget.6. Performance Analysis: - Use analytics and performance metrics to measure the effectiveness of branding and product development initiatives. - Prepare detailed reports on campaign performance, providing insights and recommendations for improvement.7. Cross-Functional Collaboration: - Work closely with sales, operations, and customer service teams to ensure alignment and support for brand and product initiatives. - Foster strong partnerships with external agencies, suppliers, and other stakeholders.8. Innovation and Trends: - Stay current with industry trends, emerging technologies, and competitive activity to identify opportunities for innovation. - Propose new ideas and strategies to keep the brand and products ahead of the competition.Minimum Qualification Standards- Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree preferred).- Minimum of 8-10 years of experience in marketing, with at least 5 years in brand management and product development.- Proven track record of developing and launching successful brands and products.- Strong understanding of current marketing trends, technologies, and best practices.- Excellent leadership, communication, and interpersonal skills.- Ability to build and maintain strong relationships with internal and external stakeholders.- Strong analytical skills and experience with performance metrics and data analysis.- Proficiency in marketing software and tools, including CRM systems and product management platforms.- Ability to manage multiple projects simultaneously and meet deadlines.- Creative thinker with strong problem-solving abilities.- Ability to travel as needed.Knowledge competencies•Attention to detail and accuracy in data entry.•Strong organizational and time-management skills.•Excellent communication and interpersonal skills.•Ability to work collaboratively in a team environment.•Excellent communication and interpersonal skills.•Ability to work collaboratively in a team environment.•Daily Task Reporting•Database and RecordkeepingEmployee Benefits:HMO - MedicardLife Insurance Retirement PlanYearly salary Increase.Year End BonusBirthday AllowanceNewly Wedding Benefits - 10,000.00Referral Program - earn up to 3500.00 per referral.Daily breakfastAnytime Fitness - Upon RegularizationBereavement leaves w/ Financial AssistanceService Incentive Leave - 12 days VL and 12 days SL (25% convertible as cash yearly)TrainingsFriday Night BondingQuarterly Company Events13th monthAmbassador Awards and other Employee RecognitionTeam BondingAGE RANGE : 40-50 years oldSALARY RANGE : 90K*bap
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