Marketing Executive (SEO) - China

Duties and Responsibilities:Keyword Research and Analysis:Conducts in-depth keyword research to identify targeted keywords and phrases.Analyzes keyword trends and competition, informing website content optimization.On-Page Optimization:Optimizes website content, meta tags, and headers for enhanced search engine visibility.Ensures seamless integration of keywords, compelling content, and an enriching user experience.Technical SEO:Collaborates with web development teams to address technical SEO challenges.Implements schema markup, enhances website speed, and rectifies crawl errors.Content Strategy and Blog Creation:Develops and executes content strategies to improve organic search rankings.Creates and optimizes engaging blog posts, landing pages, and other web content.Link Building:Cultivates and manages a strategic and diverse backlink profile.Deploys white-hat link-building techniques to boost domain authority.SEO Reporting and Analysis:Monitors and analyzes website performance using tools like Google Analytics.Provides regular reports on key SEO metrics, drawing actionable insights.SEM Campaign Management:Establishes and manages paid advertising campaigns (Google Ads, Bing Ads, etc.).Optimizes ad copy, targeting, and budget allocation for maximum return on investment (ROI).A/B Testing:Conducts A/B tests on ad creatives, landing pages, and other elements.Utilizes data-driven insights to refine and enhance marketing strategies.Competitor Analysis:Stays abreast of industry trends, algorithm changes, and best practices.Conducts thorough competitor analyses to identify opportunities and areas for improvement.Creating Blog Content:Develops and curates engaging and SEO-friendly content for blogs.Leverage blog posts to drive targeted traffic to the website.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!