Marketing Lead, Campaigns

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

As the Marketing Lead for foodpanda Philippines, you will play a pivotal role in driving customer growth and engagement through impactful, data-driven marketing campaigns. You will be responsible for planning, executing, and optimizing across CRM and in-app channels to acquire new users, retain existing ones, and increase engagement. Your primary objective will be to deliver measurable business results by owning the end-to-end campaign strategy, ensuring alignment with commercial goals, and constantly innovating to stay ahead of market trends.

• Campaign Management:

• Plan, execute, and optimize integrated marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app.
• Support on creating proposals for commercial and partnerhips teams
• Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features.
• Experiment, Test and Innovate using upcoming marketing technology, new media channels and AI
• Ensure campaigns maintain a consistent tone and visual identity in line with brand guidelines

• App user experience:
  • Main responsible in the local team for how the customers see our app and interact with it
• Cross-Functional Collaboration:
• Partner cross-functionally with Product, Tech, CRM, Commercial, Partnerships, and Ops teams to align marketing efforts with business and product priorities.
• Provide insights and recommendations to enhance the user experience within the foodpanda app.
• Collaborate with regional and global marketing teams to leverage best practices and ensure alignment with company objectives.
• Team Leadership and Development:
• Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
• Set clear goals and KPIs for the marketing team, provide regular feedback and performance evaluations.
• Identify training and development opportunities to enhance team capabilities and drive career growth.

Requirements

• Proven record in marketing leadership roles, preferably consumer driven tech or e-commerce industry with 6-10 years of experience
• Previous experience in leading teams
• Strong understanding of digital marketing, and product features.

• Proven ability to take ownership of business outcomes, not just functional deliverables.

• Demonstrated track record of developing and executing successful marketing campaigns.
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions.
• Strategic thinker with a creative mindset and a passion for innovation.
• Highly creative individual who isn’t afraid to propose and try new ideas
• Ability to thrive in a fast-paced, dynamic environment, leading from the front and bringing clarity and direction amid ambiguity.
• Strong data orientation; comfortable using insights to shape strategy and campaign decisions