Marketing Manager

Key Responsibilities:

• Develop and execute data-driven, multi-channel marketing plans aligned with the overall brand strategy.
• Collaborate with internal teams and external partners to launch campaigns across digital, retail, and on-ground channels.
• Monitor campaign performance, analyze effectiveness, and continuously optimize for impact.
• Present strategic ideas and performance updates to stakeholders and senior leaders.

• Manage annual brand budgets and ensure efficient use of resources.
• Lead retail marketing efforts, including in-store promotions, merchandising, and packaging initiatives.
• Strengthen the brand through partnerships, events, and collaborations that resonate with the target market.
• Work closely with frontline and store teams to support execution, identify growth opportunities, and ensure brand consistency.
• Partner with digital teams to manage the brands online presence and develop a cohesive social media strategy.

• Build and scale a customer loyalty program that enhances customer retention and lifetime value.
• Develop strategies to acquire new members, leveraging events, partnerships, and digital outreach.
• Use customer insights to refine targeting, improve conversions, and enhance program engagement.
• Analyze recruitment and retention trends to drive continuous improvement.

Qualifications:

• Bachelors degree in Marketing, Business, Sales, or a related field.
• Minimum 5 years of experience in Marketing, Brand Management, Retail, or Sales.
• Strong communication and interpersonal skills with the ability to collaborate across departments.
• Proficiency in basic business software (e.g., Microsoft Office, Google Workspace).
• Highly organized, proactive, and able to manage multiple priorities.
• Creative thinker with a collaborative spirit and a positive, problem-solving mindset.

Work Setup:

Shift: Dayshift

Setup: Onsite

Location: Quezon City

By Applying, you give consent to collect, store, and/or process personal and/or sensitive information for the purpose of recruitment and employment may it be internal to Cobden & Carter International and/or to its clients