Marketing Manager

MOVE Your Business is proud to represent our client, a leading operations improvement company specializing in material handling and automation solutions. They help organizations optimize space, streamline processes, and improve workplace safety through tailored equipment and workflow solutions. Built on over 35 years of experience, they partner closely with clients to deliver practical, high-value improvements that enhance efficiency and productivity.

On behalf of our client, we are seeking an organized and detail-oriented Marketing Manager to take full ownership of the company's demand engine. In this role, you'll be an embedded marketer who plans (~30%) and executes (~70%) data-driven programs for the material-handling and automation market. You'll leverage AI and modern marketing tools to drive aggressive lead goals, improve pipeline visibility, and support sales with high-quality content, proposals, and reporting. You'll also jump in to handle ad hoc marketing tasks as needed, ensuring all initiatives deliver measurable results.

Benefits:

• Competitive salary
• Strong support system
• Health benefit ($30/month)
• Training materials for upskilling provided
• Paid holiday leaves (depending on the holidays that the client observes)
• Paid sick leaves (sick leave convertible to cash if perfect attendance)
• Paid planned leaves

Key Responsibilities:

• Demand Generation & Campaigns:
  • Build quarterly demand plans for target verticals: distribution, manufacturing, and warehousing.
  • Execute multi-channel campaigns (email, LinkedIn, paid media) optimized to convert MQL SQL.

• Content & Positioning:
  • Create technical, buyer-stage content: case studies, spec sheets, application notes, “how we solve” posts.
  • Use AI tools for speed without sacrificing brand or technical accuracy.

• Website & SEO:
  • Own site messaging and landing pages; improve crawlability, conversion paths, and lead capture.

• Lifecycle & Nurture:
  • Design nurture tracks for new leads, stalled opportunities, and won/lost deals.
  • Implement lead scoring and handoff rules to sales.

• Sales Enablement:
  • Standardize proposal templates, one-pagers, and ROI tools tailored to conveyors, lifts, racking, dock equipment, and light automation cells.

• Systems & Analytics:
  • Operate HubSpot/Click Dimensions with Dynamics CRM; maintain campaign/source tracking.
  • Build weekly pipeline and ROI dashboards

• Budget & Vendors:
  • Manage a lean “test-and-learn” ad budget.
  • Evaluate and sunset low-ROI vendors.

• AI Utilization:
  • Use AI tools like ChatGPT, Jasper, Canva/CapCut for research, first drafts, and creative variations while maintaining accuracy.

• Ad Hoc Tasks:
  • Support other marketing initiatives as needed, such as event promotion, product launches, or customer communications.
  • Collaborate with sales and leadership on special projects or quick-turn campaigns.
  • Assist with competitor research, industry trend tracking, or marketing audits.
  • Handle unexpected reporting, data clean-up, or content requests.

Requirements:

• 4+ years B2B marketing experience (industrial, manufacturing, or automation preferred).
• Proven ownership of lead-generation programs delivering a measurable pipeline.
• Hands-on experience with HubSpot and/or Dynamics (campaigns, forms, lists, workflows, reporting).
• Strong content creation skills (short & long form) and familiarity with creative tools (Canva, Adobe, CapCut).
• Comfortable with marketing analytics (UTM tracking, cohort analysis, CAC/ROI reporting).
• Strong communication skills and ability to partner closely with sales; bias toward action.
• Two professional references and a valid criminal background check issued within the last 60 days are required for all successful applicants.
• Completion of intake paperwork, including submission of a valid tax identification number (e.g., Social Security Number, Social Insurance Number, or the country's equivalent), is required before onboarding.

Nice-to-Have Qualifications

• Experience with Power BI or similar marketing/pipeline visualization tools.
• Experience replacing or insourcing agency work.
• Working knowledge of SEO and paid acquisition in niche B2B.
• Familiarity with industrial buyer journeys and rep/distributor models.

Working Hours:
Part-Time (20 hours per week)
Monday through Friday, 8:00 a.m. to 12:00 p.m. or 1:00 p.m. to 5:00 p.m. Central Time

Pay: $500 + $30 Allowance per month

About Us:
MOVE Your Business is an outsourcing company based in Southern California, dedicated to empowering both businesses and professionals. We connect growing companies with skilled virtual talent while creating meaningful, long-term opportunities for our team members. As a fast-growing player in the outsourcing space, were committed to building partnerships that drive success and to fostering a supportive, inclusive environment where our people can thrive and grow with us.