Marketing Manager

About Our Client

Our client is an Australian hair care company, with three generations of experience importing renowned, high-quality brands. Their dedication to hair care excellence and strong client relationships highlights their ongoing commitment to quality and service.

Job Description

• Strategic Leadership: Develop a comprehensive marketing strategy integrating digital and traditional channels for B2B and B2C initiatives to meet business objectives.
• Digital Marketing Excellence: Enhance digital marketing through advanced SEO, SEM, social media marketing, and online advertising techniques to boost visibility and engagement.
• B2B Relationship Building: Collaborate with sales to create targeted marketing campaigns that enhance salon partnerships through custom promotions, educational content, and loyalty programs.
• Innovative Promotional Campaigns: Develop compelling promotional campaigns for salon professionals and consumers, ensuring timely and effective communication across all channels.
• E-commerce Strategy and Optimization: Lead e-commerce strategy focusing on user experience, conversion rate improvement, and customer journey mapping to drive sales and retention.
• Data-Driven Decision Making: Use analytics and market research to inform strategy, continuously refining marketing efforts and capitalizing on trends and opportunities.
• Brand Stewardship: Ensure all marketing initiatives align with the brand's identity and values, maintaining consistency and quality in communications and materials.
• Financial and Resource Management: Manage the marketing budget precisely, aligning investments with strategic priorities for measurable ROI.

The Successful Applicant

• Industry Experience: Preference for candidates with proven experience in professional hair care or beauty distribution, understanding market dynamics, salon needs, and consumer behavior.
• Digital Marketing Mastery: Advanced knowledge in SEO, content marketing, PPC, email marketing, and social media, with a track record of driving growth and engagement.
• Creative and Strategic Thinking: Ability to craft innovative marketing strategies and campaigns that drive brand engagement.
• Analytical Proficiency: Expertise in using analytics tools to monitor and report on campaign performance, translating data into actionable insights.
• Leadership and Collaboration: Demonstrated leadership skills with the ability to inspire teams and collaborate across departments to align marketing and sales efforts.
• Communication Skills: Excellent verbal and written communication skills for conveying marketing strategies and results to stakeholders.
• Adaptability and Resilience: Ability to adapt to changing market conditions and maintain a proactive approach to achieving objectives.

What's on Offer

• Fully remote work arrangement.
• Opportunities for professional development and advancement within a collaborative and supportive team environment.
• Regular culture-building initiatives.
• Competitive compensation and comprehensive benefits package.