Marketing Manager

Job Summary:

The Marketing Manager for the VASP (Virtual Asset Service Provider) Crypto Exchange, Moneybees is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive user acquisition, and promote the company's services. The Marketing Manager will lead the marketing team, including the Marketing Officer and Social Media Officer, ensuring cohesive and effective marketing campaigns across all channels.

Key Duties and Responsibilities:

1. Strategic Planning and Execution

Develop Marketing Strategies:

· Formulate and implement marketing strategies aligned with business objectives to increase market share and customer base.

· Identify and target key market segments, considering both retail and institutional investors.

Campaign Management:

· Plan, execute, and manage marketing campaigns across various channels, including digital, social media, email, and offline.

· Monitor and analyze campaign performance metrics, adjusting strategies as needed to optimize results.

2. Team Leadership and Management

Supervise Team Members:

· Provide leadership, direction, and mentorship to the Marketing Officer and Social Media Officer.

· Conduct regular performance reviews, set goals, and provide professional development opportunities.

Collaboration:

· Work closely with other departments, including Sales, Product, and Customer Support, to ensure marketing strategies align with overall business goals.

· Coordinate with external agencies and vendors to execute marketing initiatives.

3. Brand Management

Brand Development:

• Oversee the development and implementation of brand guidelines to ensure consistent brand messaging and identity.
• Enhance brand positioning within the crypto market through innovative marketing tactics.

Content Creation:

• Guide the creation of high-quality content, including blog posts, articles, videos, and infographics, to educate and engage the target audience.
• Ensure all content is optimized for SEO and aligned with brand voice and messaging.

4. Digital Marketing

SEO/SEM:

• Oversee SEO and SEM strategies to increase organic search visibility and drive traffic to the company website.

Social Media Management:

• Direct the Social Media Officer in developing and executing social media strategies to increase engagement and follower growth.
• Analyze social media metrics to assess the effectiveness of campaigns and inform future strategies.

5. Analytics and Reporting

Data-Driven Decisions:

• Utilize analytics tools to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and generate insights.
• Prepare regular reports for the executive team, highlighting successes, areas for improvement, and actionable recommendations.

Market Research:

• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.
• Use insights from research to refine marketing strategies and identify new opportunities.

6. Compliance and Risk Management

Regulatory Compliance:

• Ensure all marketing activities comply with relevant regulations and industry standards, particularly those related to financial services and cryptocurrencies.

Risk Mitigation:

• Identify and manage risks associated with marketing campaigns, including reputational risks and data privacy concerns.

Qualifications and Skills

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or relevant certifications are a plus.

Experience:

• With atleast 3-4 years proven experience as a Marketing Manager, preferably within the fintech or cryptocurrency industry.
• Demonstrated experience in managing marketing teams and driving successful marketing campaigns.

Skills:

• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creativity and innovation in developing marketing strategies and campaigns.

Direct Reports

Marketing Senior Manager/ Chief Executive Officer – COO

Responsibilities:

• Assist the Marketing Manager in developing and executing marketing strategies.
• Manage day-to-day marketing activities and campaigns.
• Coordinate with external vendors and partners.
• Conduct market research and analyze trends.
• Prepare marketing materials and content.
• Social Media Officer
• Responsibilities:
• Develop and implement social media strategies to enhance brand presence.
• Create, schedule, and post content across social media platforms.
• Engage with followers, respond to inquiries, and manage online communities.
• Monitor social media metrics and prepare reports.
• Stay updated on social media trends and best practices.

Job Type: Full-time

Benefits:

• Additional leave
• Health insurance
• Paid training
• Promotion to permanent employee

Schedule:

• 8 hour shift

Supplemental pay types:

• 13th month salary