Marketing Manager

Job Description:

This position is primarily responsible for the development and execution of the company’s Marketing Plan, company Branding Strategy, product positioning and internal/external Communications Plan. The Marketing Executive is also responsible for executing development and maintenance of company web-presence, social media and any marketing collaterals etc. The Marketing Executive is responsible for leads generation through supervision of Tele-marketing resources, Tele-sales, corporate Events and media relations.

A. Strategic Marketing Management

1. Develops and presents annual Marketing Plan, including suggested Marketing Budget and clearly measurable goals in terms of lead- and business acquisition within the period of time. Marketing Plan include strategy for install base customers as well as new client acquisition.
2. Develops and executes company branding strategy, including product positioning and promotion.
3. Develops and executes company communications strategy, including social media plan, newsletters, press-releases etc.
4. Coordinates and keep updated with RSA principals both locally and internationally, to synchronize marketing strategies, offers and campaigns. Proactively suggests adjustments to the Company’s strategy and implementation to follow changes of principals.
5. Shows a learning attitude, keep up to date with available industry news and consistently calibrates RSA market strategy according to it.

B. Tactical Marketing Management

1. Plans and executes measurable, tactical marketing activities to support the Company’s revenue targets on a quarterly basis.
2. Actively works with the Sales Team in safeguarding the marketing activities reaches planned result related to the revenue targets and individual quotas.
3. Take full responsibility for the proper planning, implementation and management of web-site updates, social media marketing, tele-sales, events, documents, exhibitions and any other form of marketing and promotion.
4. Manages and executes in-house or outsourced development of all graphical materials as required by the business.
5. Reports to President on a weekly basis, and related to the budget and revenue targets of the Company.

C. Communications Management

1. Develops company-wide Communications Plan integrating all internal and external communication channels.
2. Execute regular internal communication through email, newsletter, internal social media site, SharePoint etc.
3. Executes external communication through company website, social media, email, events etc.
4. Gathers relevant information from principals, marketplace, internal sources etc, and forwards to customers/prospects in form of newsletter/social media site or similar.

D. Position-specific Responsibilities

1. Marketing Plan Development and Execution
2. Ongoing Lead Generation
3. Management of tele-marketing and tele-sales including staff management
4. Events Management
5. Digital Marketing management – Website, FB, LinkedIn, etc
6. Production of Promotional Materials (digital/printed)
7. Marketing Communications
8. Corporate Communications (Internal/external)

Job Requirements:

• Graduate of any marketing or communications course; MBA degree or graduate degree in marketing preferred
• At least four (4) years of experience in corporate marketing within similar industry.
• Perfect written and oral English communication skills.
• Ability to speak clearly and speak to audience a must.
• Documented advanced knowledge of desktop publishing, graphic layout, copywriting, social media marketing, web-site creation and management are all must-have.
• Ability to work independently and drive results quickly.
• Proven ability to create and execute professional marketing plans.
• Experience with B2B Marketing.
• Candidate should have proven experience with marketing of consulting services, preferably services attached to software implementation or similar business model.
• Knowledge/Experience with ERP/CRM/POS software preferred.
• Experience from Retail, Distribution or eCommerce businesses a plus.

Location: Ortigas/Hybrid