Marketing Manager

Description

Prepaid Regional Lifecycle Manager for South GMA and South Luzon

• Drives the growth of the prepaid business (GP/TM) in the regions
• Develops a relevant & current regional strategy hinged on a deep understanding of
the region, its customers, and the dynamics of the prepaid business
• Leads regional insighting & manages the brand metrics of the region, to drive loader
growth – acquisition, retention and brand engagement

REGIONAL INSIGHTS & ANALYTICS
- Drives the regional dashboarding, brand health tracking, deepdives and drilldowns to determine key action plans to address business issues and challenges of the region
- Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs

REGIONAL MARKETING & PRIORITY AREA EXECUTION
- Ensures regional translation of GP & TM brand propositions and national brand programs, that are aligned with regional insights & learnings
- Manages brand equity and imagery of GP & TM, ensuring cut through and relevance of messaging in each region
- Executes and ensures alignment of key micromarket programs in the region
- Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business
- Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business’ future (strategic business projects/programs)

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