Marketing Manager (B2B/B2G)

Position Type: Experienced - Manager Level

Employment Type: Full-Time; Permanent (Direct Hire)

Work Setup & Location: Onsite - Makati City

Budget: Php 50,000 - Php 70,000

Industry: Advertising

About the Job:

We are seeking a dynamic Marketing Manager responsible for driving brand strategy, market research, and campaign execution to support our B2B and B2G efforts. This role will be instrumental in developing marketing initiatives that enhance brand positioning, customer engagement, and overall market presence. The ideal candidate will collaborate with cross-functional teams to align marketing efforts with business objectives, lead a talented team, and ensure optimal resource allocation to maximize return on investment.

Scope & Responsibilities:

Market Research and Analysis

• Identify market opportunities within the B2G sector, utilizing databases like PhilGEPS and analyzing competitive landscapes.
• Conduct market research in the B2B industry, analyzing competitors and identifying growth opportunities.

Customer Satisfaction

• Design the customer journey for B2G and B2B clients in collaboration with other departments.
• Manage customer surveys, analyze feedback, and recommend improvements to enhance satisfaction.

Brand Strategy Development

• Develop and implement comprehensive brand strategies to strengthen brand equity and improve market positioning.
• Monitor industry trends and adapt strategies to maintain a competitive advantage.

Marketing Campaigns

• Plan and execute integrated marketing campaigns across digital, social media, PR, and traditional platforms to boost brand visibility.
• Ensure campaigns align with overall brand goals and product positioning.

Team Leadership

• Lead, mentor, and inspire a marketing team, fostering a collaborative and growth-oriented environment.
• Conduct performance evaluations, identify skill gaps, and offer training and development opportunities.

Budget Management

• Oversee the marketing budget, ensuring efficient resource allocation to maximize ROI.
• Monitor expenditures, make necessary adjustments, and report on financial performance.

Reporting and Analysis

• Use data and analytics to evaluate campaign performance, identify key metrics, and provide actionable insights.
• Create detailed reports on branding and product initiatives, recommending optimizations for future campaigns.

Cross-Functional Collaboration

• Collaborate with sales, operations, and customer service teams to align marketing efforts with broader business objectives.
• Establish and maintain relationships with external agencies, suppliers, and stakeholders

Balanced Scorecard (BSC) and Policy Development

• Develop and implement a balanced scorecard for the marketing team to track and achieve key performance indicators (KPIs).
• Create and enforce policies to ensure efficient operations and compliance within the department.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
• At least 5 years of experience in marketing, with at least 3 years in brand management
• Strong understanding of current marketing trends, technologies, and best practices
• Ability to build and maintain strong relationships with internal and external stakeholders
• Strong analytical skills and experience with performance metrics and data analysis
• Proficiency in marketing software and tools, including CRM systems and product management platforms
• Excellent leadership, communication, and interpersonal skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to travel as needed

Preferred Qualifications:

• Experience in using balanced scorecards to track and achieve KPIs
• Experience in B2G (Business to Government) or trading business
• Proven track record of developing and launching successful brands and products
• Creative thinker with strong problem-solving abilities

About the Client:

Our client specializes in outdoor advertising, consumer products, renewable energy solutions, and corporate services, striving to provide exceptional offerings across various industries and contribute to economic growth.

Join our client team and unlock a range of enticing benefits, including:

• Competitive Base Salary
• Other Exciting Benefits

About Likha Careers:

Likha is a traditional Tagalog (Filipino) word that means ‘to create’ or creation. At its core, Likha Careers exists to help create a world where people from all walks of life have the opportunity to participate in a positive and rewarding career where happiness, pride, and financial security are achieved. We do this through thoughtful, people-centric career services.

Let’s create your career together!