Marketing Manager (E. Rodriguez QC)

​MAIN JOB PURPOSEThe Marketing Manager is responsible for driving total portfolio growth and preference amongst target consumers. He/She is responsible for developing the marketing strategy of total portfolio/brands and bringing strategy to life through commercial executions and communications.He/She is also. responsible for translating marketing strategy to sales plans, driving growth in key channels.Portfolio and Marketing StrategyMarketing Communications Development and ExecutionTranslation of Marketing Strategy to Commercial plans for sales teamsConsumer Journey Optimization across touchpointsDigital Marketing & Commerce Strategy to ExecutionKEY ACCOUNTABILITIESDevelop an in-depth understanding of consumers and competitors – the business environment in which the brands compete including category segments, channels, and target audience through the analysis of available data and information.Support the formation of a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, and well-crafted portfolio and mix, giving the brand both short- and long-term wins.Craft robust communication strategy for brand campaigns with convincing and appealing assets, delivering single minded messaging to consumers in the most effective channels for the target audience.Strategic project management, building project timelines and defining key milestones and responsibilities for effective progress and On Time in Full (OTIF) launches of marketing communications & executions.Translate marketing strategy and plans for commercial teams and close coordination with sales team to ensure executions aligned to strategy.Identify issues and opportunities in the consumer journey across different touchpoints and optimize for higher conversion & translation to sales.Close coordination with the commercial teams on marketing executions.Develop digital marketing strategy that optimizes online consumer journey and links offline to online with a seamless omni channel approach.Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms.Monitor ad performance on dashboard based on objectives set.Maximize digital