Marketing manager for it outsourcing company -e rodriguez quezon

MAIN JOB PURPOSEThe Marketing Manager is responsible for driving total portfolio growth & preference amongsttarget consumers. He/She is responsible for developing the marketing strategy of totalportfolio/brands and bringing strategy to life through commercial executions and communications.He/She is also. responsible for translating marketing strategy to sales plans, driving growth in keychannels. Portfolio & Marketing Strategy Marketing Communications Development & Execution Translation of Marketing Strategy to Commercial plans for sales teams Consumer Journey Optimization across touchpoints Digital Marketing & Commerce Strategy to ExecutionKEY ACCOUNTABILITIES Develop an in-depth understanding of consumers and competitors – the businessenvironment in which the brands compete including category segments, channels, and targetaudience through the analysis of available data and information. Support the formation of a strong brand strategy, including identification of gaps andgrowth opportunities within the market, clear brand differentiation, and well-craftedportfolio and mix, giving the brand both short- and long-term wins. Craft robust communication strategy for brand campaigns with convincing and appealingassets, delivering single minded messaging to consumers in the most effective channels forthe target audience. Strategic project management, building project timelines and defining key milestones andresponsibilities for effective progress and On Time in Full (OTIF) launches of marketingcommunications & executions. Translate marketing strategy and plans for commercial teams and close coordination withsales team to ensure executions aligned to strategy. Identify issues and opportunities in the consumer journey across different touchpoints andoptimize for higher conversion & translation to sales. Close coordination with the commercial teams on marketing executions. Develop digital marketing strategy that optimizes online consumer journey and links offlineto online with a seamless omni channel approach. Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms. Monitor ad performance on dashboard based on objectives set. Maximize digital