Marketing Officer

What are the Roles and Responsibilities?

• Develop strategies and tactics to boost the company's reputation and drive qualified traffic
• Deploy successful marketing campaigns from setting up idea to execution
• Produce valuable and engaging content for website that attracts and converts our target groups
• Prepare and monitor marketing budget on a quarterly and annual basis and allocate funds wisely
• Measure and report on the performance and marketing campaigns, gain insights and assess against goals
• Spear head events that are part of marketing campaigns that helps the sales team.
• Researching and analyzing market trends and competitors
• Conduct strategy session with dealers for regional marketing strategy to come up with local campaigns and activities.
• Plan, execute, and monitor marketing campaigns across various channels, such as digital advertising, social media, email marketing, content marketing, and traditional media.

What are the Qualifications?

• Candidate must possess at least Bachelor’s Degree in any field
• Minimum of 3 to 5 years of experience in Marketing or equivalent
• High analytical and strong leadership skills
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement