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ABOUT LONE WOLF
We’re here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We’ve seen a lot of change over the past 30 years—but we’ve been here to support real estate from day one.
With the diverse landscape of the real estate industry, we want diverse talent! We want to celebrate each other’s individuality and embrace our differences to enrich our commonalities and relationships throughout our organization, and we want you to be a part of that.
JOB SUMMARY:
As a Marketing Operations Specialist at Lone Wolf Technologies, you will be a crucial member of our marketing team, responsible for analyzing data, tracking performance, and providing actionable insights to optimize our marketing strategies. Reporting to the Marketing Operations Manager, you will play a key role in enhancing our marketing efforts.
ESSENTIAL RESPONSIBILITIES & DUTIES:
- Database Hygiene & Management: Clean, maintain, and optimize our Marketo database for improved segmentation, targeting, and deliverability.
- Campaign Execution: Build and execute email campaigns, nurture programs, and operational workflows in Marketo
- Lead Flow & Scoring: Develop and maintain lead lifecycle and scoring models to align with sales and marketing objectives.
- A/B Testing & Optimization: Design, run, and analyze A/B tests to optimize campaign performance and conversion rates.
- Reporting & Insights: Track campaign performance, generate insights, and deliver actionable reporting to improve marketing outcomes.
- Cross-Team Collaboration: Work closely with marketing, sales, and operations teams to ensure alignment across systems and goals.
REQUIREMENTS:
- 2+ years of hands-on experience with Marketo (Marketo Certified a plus)
- Strong understanding of marketing automation, email best practices, and lead management
- Experience with A/B testing frameworks and performance reporting
- Excellent attention to detail and organizational skills
- Analytical mindset with a strong command of campaign metrics and KPIs
- Experience with Salesforce or other CRM platforms is a plus
QUALIFICATIONS:
- EDUCATION: Bachelor's degree in marketing, business, statistics, or a related field; relevant experience may be considered.
- EXPERIENCE: 2-3 years of experience in marketing analysis or data analytics.
Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.
Lone Wolf Real Estate Technologies, Inc. is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.
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