Marketing, Outreach & Presentation Specialist

Business Address: Mississauga, Ontario, Canada

About the Company

The client helps businesses simplify growth, strengthen
leadership, improve execution, and create sustainable results through its
proprietary 3S Scaling Method™ (Simplify, Systemize, Sustain).

As the business enters an exciting growth and rebranding
phase, the company is looking for an experienced Virtual Assistant who can
become an extension of the brand by supporting marketing initiatives,
presentation development, lead follow-up, and relationship management.

This role is ideal for someone who enjoys working in a
fast-paced consulting environment and can combine creativity, communication,
and organization.

Position Overview

We are seeking a proactive, highly organized, and creative
Executive Virtual Assistant who can support both the marketing and business
development functions of the business.

The successful candidate will be responsible for creating
professional presentations, managing social media content, following up with
prospective clients and speaking opportunities, maintaining lead
communications, and assisting with CRM activities.

The ideal candidate is someone who requires minimal
supervision, communicates exceptionally well, and can confidently represent the
brand when interacting with clients and partners.

Key Responsibilities

Presentation Design

• Design
  professional keynote and workshop presentations using Canva
  
• Create
  visually engaging presentation decks based on content and ideas provided
  by the client
  
• Apply
  strong presentation design principles
  
• Ensure
  presentations are concise, visually appealing, and aligned with the
  company's branding
  
• Handle
  last-minute presentation requests efficiently
  
• Maintain
  consistency with company brand colors and visual identity
  

Social Media Management

Manage the company's online presence, primarily on:

• LinkedIn
  (Primary Platform)
  
• Facebook
  
• Instagram
  

Responsibilities include:

• Create
  branded graphics and social media assets
  
• Design
  Canva graphics
  
• Develop
  posts based on the client's messaging
  
• Assist
  in building 90-day content campaigns
  
• Draft
  captions
  
• Schedule
  content (when required)
  
• Maintain
  brand consistency
  
• Submit
  content for client approval before publishing
  

Posting Schedule:

• LinkedIn
  – Once per week
  
• Facebook
  – Twice per week
  
• Instagram
  – Twice per week
  

Content Development

Initially:

• Work
  closely with the client to transform ideas into polished content
  

Long-term:

• Take
  ownership of content creation after understanding the brand voice
  
• Repurpose
  existing coaching content into social media posts
  
• Develop
  engaging visual content that reflects the AllStrive Results brand
  

Lead Follow-up & Relationship Management

Support ongoing outreach efforts by:

• Following
  up with leads generated through marketing campaigns
  
• Following
  up with speaking bureaus
  
• Contacting
  organizations regarding keynote speaking opportunities
  
• Maintaining
  communication with prospects throughout the sales funnel
  
• Personalizing
  follow-up emails
  
• Making
  professional follow-up phone calls when appropriate
  
• Building
  relationships rather than conducting hard sales
  

CRM Support

• Monitor
  CRM activity
  
• Update
  lead records
  
• Track
  prospect interactions
  
• Assist
  with email campaigns
  
• Personalize
  automated CRM communications when needed
  
• Help
  maintain accurate client information
  

Note: The client is currently implementing a custom-built
CRM.

Administrative Support

• Maintain
  prospect tracking spreadsheets
  
• Research
  organizations and industries
  
• Prepare
  contact lists
  
• Assist
  with weekly reporting
  
• Organize
  business information
  

Weekly Reporting

Prepare a concise progress presentation covering:

• Accomplishments
  from the previous week
  
• Progress
  toward business goals
  
• Upcoming
  priorities
  
• Current
  challenges requiring support
  
• Marketing
  updates
  
• Outreach
  progress
  

The client expects the VA to confidently present these
updates during weekly Zoom meetings.

Required Skills

Communication

• Excellent
  written English
  
• Excellent
  spoken English
  
• Clear,
  professional phone etiquette
  
• Confident
  presenting ideas
  
• Comfortable
  representing the company professionally
  

Marketing

• Social
  media management
  
• Canva
  design
  
• Branding
  
• Content
  creation
  
• Copywriting
  
• Presentation
  development
  

Administrative

• CRM
  management
  
• Email
  management
  
• Spreadsheet
  management
  
• Organization
  
• Research
  

Technical Skills

Required:

• Canva
  (Advanced)
  
• Microsoft
  Excel
  
• Microsoft
  Office
  
• Google
  Workspace
  
• Zoom
  
• LinkedIn
  

Preferred:

• Experience
  with CRM systems
  
• Basic
  video editing (Reels/Short-form videos)
  
• Social
  media scheduling tools
  

Preferred Experience

Candidates with experience supporting:

• Executive
  coaches
  
• Business
  consultants
  
• Leadership
  consultants
  
• Professional
  speakers
  
• Keynote
  speakers
  
• Trainers
  
• Coaching
  businesses
  
• Consulting
  firms
  

will be highly preferred.

Preferred Personality

Mike emphasized that personality and professionalism are
just as important as technical skills.

The ideal candidate should be:

• Exceptional
  communicator
  
• Highly
  professional
  
• Creative
  
• Trustworthy
  
• High
  integrity
  
• Organized
  
• Detail-oriented
  
• Confident
  
• Self-starter
  
• Resourceful
  
• Reliable
  
• Able
  to work independently
  
• Comfortable
  making decisions
  
• Strong
  presenter
  
• Brand-conscious
  
• Relationship-focused
  

Work Schedule

• Minimum
  of 10 hours per week
  
• Flexible
  working hours
  
• Must
  be available for scheduled weekly Zoom meetings during Eastern Time
  (Canada)
  
• Ability
  to overlap with the client's working hours when required
  

Success in This Role

The ideal VA will:

• Require
  minimal revisions to presentations and social media assets.
  
• Confidently
  represent the AllStrive Results brand in written and verbal communication.
  
• Help
  move prospects through the sales funnel with consistent, professional
  follow-up.
  
• Take
  ownership of marketing execution while collaborating closely with the
  client during the company's rebranding and growth phase.
  

Important Client Notes & Preferences

Top Priorities

• Outstanding
  verbal and written English communication.
  
• Strong
  Canva skills with experience creating executive-level presentations.
  
• Ability
  to manage both marketing and follow-up responsibilities in a single role.
  
• Comfortable
  making professional follow-up calls to organizations in Canada and the
  United States.
  
• Experience
  supporting coaches, consultants, or professional speakers is highly
  preferred.
  
• Able
  to represent the AllStrive Results brand with professionalism, integrity,
  and confidence.
  

Branding Preferences

• Content
  should follow established brand guidelines and colors.
  
• Avoid
  excessive use of AI-generated imagery; designs should feel polished,
  authentic, and thoughtfully crafted.
  
• Initial
  content direction will come from Mike, with the expectation that the VA
  becomes more autonomous over time.
  

Meeting & Reporting Expectations

• Weekly
  Zoom touchpoints.
  
• The
  VA should present updates in a concise, structured format covering
  accomplishments, plans, and any roadblocks.