Marketing Performance & Analytics Senior Executive

About The Team You'll be working with BUYANDSHIPPHILIPPINES . Established in 2014 inHong Kong and operated in the Philippines last 2020 during the height of pandemic, BUYANDSHIP provide global shipping services for customers who wishes to shop across US, UK, Japan, Korea, China, Taiwan, Australia, Italy, Thailand and Canada with ease and comfort.

We bring worldwide deals to your doorstep!We want to meet all consumer demands with an efficient, high-quality service that saves time and cost for cross-border online shopping. Closely resembling a shopping partner, we enable border-free shopping, while also ensuring a low price for international transshipment.

We have established a network of self-operating(US, JP, CA, UK) and dedicated (KR, AU, IT, TH, CN, TW) warehouses for users to ensure fast and efficient delivery services. Visit more details.

You will be working to build solid operational excellence and embed this in everything we do - create a solid online shopping revolution towards growth and success for years to come! What's in it for you?

1.Career Development Opportunities

• Career Advancement : Opportunities for promotion and lateral moves within the company, allowing for a dynamic career path and new challenges.

2.Innovative Work Environment

• Cutting-Edge Projects : Involvement in innovative and impactful projects that push the boundaries of the industry.
• Collaborative Culture : Working alongside a diverse team of experts from various fields, fostering creativity and new ideas across ALL regions.
• Weekly Huddle and Games : We align our goals regularly for transparency to encourage team synergy as we attain our target success with fun and excitement!

3.Supportive Company Culture

• Inclusive Environment : A culture that values diversity, equity, and inclusion, ensuring a respectful and supportive workplace.
• Hybrid Setup : 2x Work from Home and 3x On Site

4.Competitive Compensation and Benefits

• Attractive Salary : Competitive pay that reflects the value of your contributions and aligns with industry standards.
• Comprehensive Benefits : A robust benefits package including health insurance, internet allowance, good working environment with lots of amenities (plus FREE COFFEE).

5.Personal Fulfillment

• Mission and Values Alignment : A company mission that resonates with your personal values and passions, allowing you to contribute to meaningful work.
• Community Impact : Opportunities to engage in a pool of buyers contributing to the needs of consumers worldwide.

Key Responsibilities

• Develop and execute social media marketing strategies to drive brand presence and engagement on platforms such as Facebook, Instagram, TikTok, Twitter, Google and Forums
• Plan and execute Google Ads campaigns, including Search, Display, and Video, to increase website traffic, leads, and conversions
• Analyze web traffic metrics and suggest solutions to boost web presence based on these metrics.
• Create and manage compelling social media content, including posts, stories, and ads, to grow our audience and foster a sense of community.
• Set digital marketing strategies using all necessary tools (e.g. in website٫ emails٫ social media and blogs) whilecollaborating with the content team to create engaging and relevant content for digital channels, including blog posts, social media posts, and email newsletters.
• Monitor and analyze social media performance, providing regular reports and recommendations for optimization.
• Conduct keyword research and optimize ad campaigns to achieve maximum ROI.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, Twitter Ads and Tiktok Ads to ensure maximum ROI.
• Conduct market research to identify trends and insights, and optimize campaign targeting and messaging accordingly.
• Work cross-functionally with other teams to align digital marketing efforts with overall business objectives Collaborate with other teams to ensuring consistency on branding and messaging across all channels.
• Remain current on our audience’s preferences and proactively suggest new campaigns.
• Stay up-to-date with industry trends and best practices in social media and paid advertising.
• Develop and execute digital marketing strategies to achieve business goals, including increasing brand awareness, driving website traffic, and generating leads.
• Conduct and support the Total Rewards and incentives program while managing the structure, to be effective, efficient and compliant roll-out at all times.
• Provide regular reports and insights on campaign performance, highlighting successes, challenges, and areas for improvement.
• Build strong relationships with customers via interaction on social media.
• Support in weekly syncs and work with team members to execute customer requests
• Participates in weekly team huddle and prepare for monthly insights on created initiatives

Minimum Qualifications:

• A user-centric mindset with creative, innovative and analytical approach
• Stronghold on e-commerce and online shopping
• Proven experience in Digital, social media marketing and Google Ads management, with a portfolio of successful campaigns.
• Proficiency in using social media management tools, AI tools, and Google Ads platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creativity and a strong understanding of current trends in digital marketing.
• Effective communication style at all levels in the organization, with strong oral and written skills.
• With good interpersonal, time management, and organizational skills
• Ability to interact effectively and positively in a fast-paced environment
• Executing tasks and projects within project scopes.
• Adept at problem solving unique and complex technical issues around content delivery.
• Self-motivated, detail-oriented, and able to work independently and in a team.
• Have a data focused mindset with the ability distill down difficult concepts into bite-sized bits
• Have a strong interest in Digital Marketing, social media advertising, and shaping the way our company leads the charge to new platforms

The qualifications you have should be:

• Must be a Bachelor's degree holder,preferably in Marketing, Business and/or related discipline
• At least 5+ years of work experience in Google and Social Media Analytics, Digital Marketing or Social Media Management.

Must be willing to work on a Hybrid setup from 8:30am – 5:30pm (2 days WFH and 3 days on site) and be assigned in Podium Mall, Ortigas