Marketing Specialist

We are looking for a creative and results-driven Marketing Specialist to develop, manage, and grow our brand’s presence across social media platforms and web pages. The ideal candidate will have 1-2 years of experience in social media marketing, content creation, audience engagement, and website management.

Key Responsibilities:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Create, curate, and manage daily content (text, images, videos) across all social media platforms.
• Monitor social media trends and insights to enhance engagement and optimize content.
• Manage and update web pages, ensuring that content remains fresh, relevant, and aligned with branding.
• Work on basic website updates, including blog posts, landing pages, and multimedia integration.
• Implement and manage subscription-based features on websites. Interact with followers, respond to comments/messages, and build an engaged online community.
• Collaborate with marketing and design teams to align content with overall brand messaging.
• Track, analyze, and report performance metrics to optimize campaigns.
• Stay updated on industry trends and best practices in digital marketing and web management.

Requirements

• 1-2 years of experience in social media marketing and basic website management.
• Bilingual candidates preferred.
• Strong knowledge of platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
• Experience with web content management systems (WordPress, Wix, or similar).
• Basic knowledge of SEO and digital marketing strategies.
• Experience with content creation tools (Canva, Adobe, etc.).
• Strong communication and writing skills.

• Ability to multitask and work independently in a fast-paced environment
• Willing to work onsite

Preferred Qualifications:

• Experience in paid social media advertising.
• Knowledge of Google Analytics and SEO optimization tools.
• Understanding of brand voice and storytelling techniques.
• Experience implementing subscription-based features on websites.

Schedule:

• Monday-Friday, 8 AM - 6 PM EST