Marketing Specialist

Job title: Marketing Specialist

Type of employment: Full-time

Shift Schedule: Mon-Fri | 9:00 AM - 5:00 PM (8 hours a day - Can be slightly flexible)

High-level summary

We are seeking a results-driven Marketing Specialist to generate consistent,

high-quality leads across multiple service lines, including water damage restoration,

pressure washing, window cleaning, and specialized cleanup services.

This role is critical to increasing job volume and maximizing team utilization by

building and executing effective digital marketing strategies.

The ideal candidate is highly proactive, execution-focused, and capable of delivering

measurable results across paid ads, SEO, and social media.

About the Company:

A service-based business specializing in water damage restoration, pressure

washing, window cleaning (including high-rise and drone-assisted services), and

specialized cleanup such as biohazard situations.

The company is focused on delivering fast, reliable, and high-quality services

Operates with a strong emphasis on responsiveness and operational efficiency

Currently seeking to scale marketing efforts to drive consistent inbound leads

Company core values:

• Reliability and fast response times
• Quality workmanship and service delivery
• Accountability and ownership
• Customer-first mindset
• Continuous improvement and growth

Objectives of this role:

• Generate consistent inbound leads to increase job volume
• Build and optimize marketing funnels across all service lines
• Improve online visibility through paid ads, SEO, and social media
• Replace underperforming marketing efforts with measurable results
• Ensure consistent pipeline flow to maximize team utilization

Responsibilities:

Lead Generation & Funnel Building

• Build and manage lead generation campaigns across Google Ads, Meta, and SEO
• Develop and optimize landing pages and conversion funnels
• Drive inbound inquiries and booked jobs

Content Creation & Brand Messaging

• Create ad copy, website content, and social media posts
• Maintain consistent messaging across all platforms
• Utilize AI tools (e.g., ChatGPT) for content and strategy development

Campaign Management

• Launch, manage, and optimize Google Ads and Meta campaigns
• Test audiences, creatives, and offers to improve performance
• Allocate budgets to maximize ROI

Analytics & Performance Tracking

• Track and analyze campaign performance using GA4 and tracking tools
• Implement tracking via Google Tag Manager
• Provide insights and recommendations for optimization

CRM & Follow-Up Automation

• Manage CRM and lead tracking systems
• Set up email and SMS follow-up sequences
• Ensure timely lead response and nurturing

Website & Digital Presence Management

• Manage and update website content and landing pages
• Improve SEO rankings and local visibility
• Ensure website supports conversion and lead capture

Additional Support (Secondary Priority)

• Assist with after-hours call handling for emergency inquiries (if needed)

Required skills and qualifications:

• Proven experience in Digital Marketing.
• Strong expertise in Google Ads, SEO, and Meta Ads
• Experience building and optimizing lead generation funnels
• Strong copywriting and content creation skills
• Experience with Google Analytics 4 (GA4) and Google Tag Manager
• Experience with CRM systems and marketing automation
• Ability to manage multiple campaigns and priorities
• Strong analytical and problem-solving skills
• Comfortable using AI tools (e.g., ChatGPT)

Preferred skills and qualifications

• Experience in water damage restoration, cleaning, or similar service industries
• Experience managing website builders and landing page tools
• Familiarity with email and SMS marketing platforms
• Experience improving local SEO rankings (Google Business Profile)
• Experience handling high-intent lead generation campaigns