Marketing Specialist

• Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more -effective communications and brand awareness
  
• Document procedures, processes, and workflows, and recommend changes for greater efficiencies
  
• Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales
  
• Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
  
• Analyze existing marketing collateral with a critical eye and identify opportunities for improvement
  

• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
  
• Collaborate with team members to optimize automation and lead -nurturing process through email, content, events, and social channels
  
• Assist in execution of marketing plans to reach audiences through targeted channels
  
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
  
• Assist marketing manager in the development and execution of campaigns, including content creation, new -product launches, social media, upselling, cross -selling, and sales enablement
  

Requirements

• Open to Fresh graduates and for with experience of at least 1 to 2 years in Marketing field
  
• Experience with product launches or integrated marketing campaigns is a plus
  
• Excellent communication and presentation skills
  
• Working knowledge of market research, surveys, and data analytics
  
• Proficiency with content management systems
  
• Experience in planning and leading initiatives
  
• Bachelor’s degree (or equivalent) in marketing, communications, or related field