Marketing Specialist (eCommerce-focused)

Hire Digital is seeking an Marketing Specialist (eCommerce-focused) to support its growing APAC digital commerce team.

This role is ideal for someone with hands-on experience managing eCommerce platforms, strong analytical skills, and a track record of improving product performance through data-driven insights and content optimization.

REQUIREMENTS

Consumer Insights & Performance Analysis

• Analyze consumer reviews, sales data, and performance metrics across eCommerce platforms.
• Translate insights into actionable recommendations to improve product positioning and conversion.
• Present findings and recommendations to internal stakeholders.

Digital Shelf Strategy & Optimization

• Monitor and optimize digital shelf performance (search visibility, rankings, share of shelf).
• Identify opportunities to improve discoverability and conversion across platforms.

PDP Content Optimization

• Lead and execute improvements to product detail pages (PDPs), including copy, images, and structure.
• Partner with local market teams to localize and optimize content across APAC markets.

Project & Stakeholder Management

• Collaborate with cross-functional teams (marketing, sales, regional teams).
• Manage multiple projects and ensure timely execution across markets.

RESPONSIBILITIES

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in eCommerce, digital marketing, or related roles.
• Proven experience working with eCommerce platforms such as Amazon, Lazada, Shopee, Taobao, Coupang, or Naver.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Experience using tools such as Excel, Google Sheets, or similar for data analysis.
• Strong communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced, regional environment.

NICE-TO-HAVE

• Experience with digital shelf analytics or consumer insights tools.
• Exposure to SEO, content optimization, or performance marketing.
• Experience working across multiple APAC markets.