Marketing Strategist Senior Specialist (Onsite)

Role Focus

Drive measurable business growth through data-driven marketing strategy, market intelligence, and cross-functional leadership. This role owns strategic direction from insight to execution, ensuring marketing investments deliver clear ROI and align with revenue objectives.

Key Responsibilities

Strategy & Business Impact

• Lead market research and competitive intelligence to inform positioning, messaging, and go-to-market strategy

• Define campaign strategies, objectives, and success metrics aligned with company growth goals

• Own budget planning, forecasting, and ROI analysis to optimize marketing spend

• Translate performance data into actionable insights and strategic recommendations

• Correlate marketing performance with sales data to demonstrate pipeline and revenue impact

Execution & Performance

• Establish and monitor performance metrics, dashboards, and reporting frameworks

• Continuously optimize campaigns based on analytics and test-and-learn insights

• Manage vendor and agency relationships to ensure quality, efficiency, and accountability

Leadership & Collaboration

• Manage and mentor a Junior Marketing Analyst and Marketing Coordinator

• Provide clear priorities, coaching, and performance feedback to build a high-performing team

• Partner cross-functionally with Sales, Finance, and Product to align strategy and execution

Time Allocation

• 40% Strategic Leadership and Planning

• 30% Campaign Strategy and Execution

• 20% Team Management and Development

• 10% Analytics, Optimization, and Reporting