Marketing Technology Specialist

Key Responsibilities

• Act as a connector between the global Marketing Technology team and stakeholders across regions, fostering collaboration and embedding best practices.
• Serve as a trusted advisor by providing expert guidance on MarTech platforms, processes, and tools, with a strong focus on email marketing and automation (Cvent, Marketo).
• Support day-to-day MarTech operations and continuous process improvement, including campaign workflows and data management.
• Identify and implement opportunities to improve integration, efficiency, user adoption, and effectiveness across marketing platforms and processes.
• Support the execution and optimization of complex email campaigns, ensuring best practices in deliverability, segmentation, personalization, and compliance.
• Assist in managing MarTech products and processes by translating business objectives into technical requirements and supporting prioritization and enhancements.
• Collaborate with external vendors, provide feedback on product roadmaps, and participate in testing and upgrades.
• Help centralize and organize marketing data to ensure data integrity, accessibility, and efficient information sharing.
• Support adoption of new operating models through change management, training, coaching, and mentoring.
• Facilitate onboarding of new team members and promote the Marketing Technology teams services and capabilities.
• Maintain continuous learning to stay current with marketing technology trends, tools, and automation practices.
• Perform additional tasks as required to support the Marketing Technology function.

Qualifications:

• Bachelors degree preferred; background in Marketing is advantageous.
• Technical education or experience in Information Science, Computer Science, Digital Marketing, or a related field is a strong plus.
• Experience in professional services or law firm environments is preferred but not required.

• Proven experience managing and optimizing MarTech platforms, including campaign execution, segmentation, automation, data management, and multi-channel/email marketing.
• Strong understanding of CRM principles and data privacy regulations (e.g., GDPR, CCPA).
• Experience supporting virtual and hybrid marketing events.
• Excellent communication skills, with experience training, onboarding, and collaborating across teams and seniority levels.
• Ability to thrive in a fast-paced, evolving environment while managing multiple priorities with attention to detail.
• Experience with project or product management, Agile methodologies, technology rollouts, and change management.
• Working knowledge of HTML/CSS, JavaScript, SQL, data visualization, UX/UI principles is an advantage.
• Experience in events coordination is a plus.

Work Setup:

Shift: Mid shift
Setup: Hybrid

Budget: 60,000 php 

Location: Makati City

By Applying, you give consent to collect, store, and/or process personal and/or sensitive information for the purpose of recruitment and employment may it be internal to Cobden & Carter International and/or to its clients.