Marketing Technology Specialist

JOB DESCRIPTION

Geodata Systems Technologies, Inc. is looking for a talented Marketing Technology Specialist who will: A) Support digital marketing and growth objectives by ensuring the company website is accurate, secure, on-brand, and optimized for visibility across search engines and AI-powered discovery platforms; B) Strengthen online discoverability by applying SEO and AI optimization best practices that help prospective customers and AI systems easily find, understand, and reference the company's products and services; C) Maintain a reliable and high-performing digital presence by overseeing routine website maintenance, basic security practices, and health monitoring, and coordinating with technical partners as needed; D) Enable effective digital engagement by improving website structure, navigation, and content performance, using AI driven marketing and analytics tools to guide users toward relevant information and clear actions; E) Continuously evaluate and adopt emerging marketing technologies, SEO practices, and AI capabilities to improve digital experience, content clarity, and overall marketing effectiveness.

Responsibilities:

• Maintain and update website content aligned with approved messaging, brand, and partner standards.
• Publish partner related updates following governance and approval workflows.
• Perform routine website maintenance including CMS and plugin updates, link checks, and QA audits.
• Monitor website uptime, page speed, and technical performance.
• Support basic security practices including SSLs, backups, and updates.
• Coordinate with technical teams or vendors to resolve issues.
• Optimize pages using on-page SEO best practices.
• Structure and refine content for AI-driven search and answer platforms.
• Analyze visitor behavior using AI enabled analytics tools.
• Coordinate with marketing, product team, and partners on content and
  website updates.
• Research and propose new MarTech, SEO, and AI enhancements.
• Implement approved improvements and track impact.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business
  Administration, Information Systems, or a related field
• At least 2 years of hands-on experience managing and updating website content using a CMS (WordPress or similar)
• Demonstrated experience applying SEO best practices to improve website visibility and content performance
• Experience or strong familiarity with AI-enabled marketing, analytics, or content optimization tools
• Experience supporting digital campaigns, website optimization, or online user journeys

Required Skills:

• Oral and Presentation Skills
• Proficient in MS Office 365
• Proficient in AI Tools for Marketing

PERKS AND BENEFITS

• Hybrid work setup
• Solo Parent Leave
• Paid Time Off (PTO)
• Paid Holidays
• Special Leave Benefits for Women
• Maternity & Paternity Leave
• Medical/Health Insurance