Marketplace Advertising Specialist (Walmart & Target)

🛒 Job Description: Marketplace Advertising Specialist (Walmart & Target)

Overview

We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.

Key Responsibilities

• Marketplace Management
• Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus.
• Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.
• Advertising & PPC Campaigns
• Plan, execute, and optimize PPC campaigns on Walmart and Target platforms.
• Monitor ad performance, adjust bids, and implement strategies to maximize ROI.
• Conduct keyword research and competitor analysis to improve campaign efficiency.
• Performance Analysis
• Track KPIs such as CTR, conversion rate, ACOS, and ROAS.
• Provide regular reports with actionable insights and recommendations.
• Cross-Functional Collaboration
• Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.
• Stay updated on marketplace trends, policies, and algorithm changes.

✅ Qualifications

• Required Experience
• Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus.
• Proven track record in PPC advertising on both platforms.
• Demonstrated ability to create new listings from scratch on Walmart Marketplace.
• Technical Skills
• Strong knowledge of marketplace advertising tools and dashboards.
• Proficiency in keyword research, bid management, and campaign optimization.
• Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).
• Soft Skills
• Detail-oriented with excellent organizational skills.
• Strong analytical and problem-solving abilities.
• Effective communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Preferred
• Experience with other marketplaces (Amazon, Target) is a plus.
• Background in e-commerce strategy and digital marketing.