Moden Trade Operations Manager

Your Tasks

As MT Operations Manager, you will deliver profitable, sustainable growth in the Philippines by driving regional in-store excellence, optimizing trade investments and strengthening partnerships with customers and distributors. You will lead 5 Regional Key Account Managers (RKAMs), oversee field operations and align cross-functional teams. Reporting to the Head of MT/DT.

Your key responsibilities:

In-store execution

• Partner with merchandising agencies and field sales teams to deliver best-in-class execution


• Lead regional activations: promotions, planograms, POS visibility and launches


• Track and improve KPIs: Top 10 store penetration, MSL on-shelf availability, share of shelf, planogram and promo compliance, competitor activity and pricing


• Drive local key account IMS growth and regional sub-distributor operations

Channel strategy & growth

• Translate the national MT strategy into regional plans aligned with brand, category and customer priorities


• Identify growth drivers, category opportunities and shopper trends


• Support regional Joint Business Plans with customers

Supply chain & operations

• Work with Supply Chain, distributors and Customer Operations on forecast accuracy, fill rates and healthy inventory


• Resolve replenishment, logistics, delivery and out-of-stock issues


• Govern claims, returns and trade activities

Leadership & capability building

• Coach your RKAMs in negotiation, data analytics, category and shopper management, and Perfect Store & 5Ps execution


• Build a culture of accountability through field visits, business reviews and action plans


• Cascade SRM, ABP and strategic priorities; manage appraisals and salary reviews

Revenue delivery

• Deliver revenue, distribution, visibility and share targets in line with national strategy and compliance standards


• Reallocate manpower, budget and visibility assets to unlock opportunities


• Track competitors and deploy trade spend with ROI tracking, together with Finance and S&CM

Your Profile

• Bachelor’s degree in Business, Marketing or a related field


• 5-10 years of sales/commercial experience in FMCG/consumer goods


• At least 5 years handling Modern Trade channels in the Philippines, with a proven track record of managing top retail customers


• Experience leading multi-functional sales teams, including overseeing a regional key account office and field operations


• Background in category management and shopper marketing


• Data-driven decision making and strong command of retail data analytics and forecasting tools


• High commercial acumen, with expertise in trade spend, P&L and pricing strategies


• Excellent negotiation, communication and stakeholder management skills