NF - EA Social Media Management (HAIG)

A health company is seeking for creative, organized, and proactive Social Media Contractor to help drive engagement and elevate our social media presence across key platforms. This is an exciting opportunity for someone who thrives in a fast-paced, mission-driven environment and has a strong sense of current social trends, content creation, and community management.

Key Responsibilities

📌 Content Creation

• Develop compelling visual and video content aligned with Meru Health’s brand and social strategy
• Write engaging, on-brand captions and copy
• Leverage current social media trends while maintaining brand alignment
• Organize content assets (images, videos, templates) in shared folders (Google Drive, Figma, or Canva)
• Utilize Figma (preferred) or Canva for design work
• Stay updated on platform-specific specs, best practices, and algorithm changes
• Pitch creative content ideas based on strategy-defined content buckets

📌 Content Calendar & Publishing

• Build and present monthly content calendars for approval (Google Sheets, Asana, or Notion)
• Schedule and publish content via Sprout Social or native platforms based on approved calendars

📌 Community Engagement & Response

• Respond thoughtfully to comments and DMs across channels
• Manage responses on Trustpilot and app store reviews (with appropriate permissions)
• Escalate sensitive inquiries (mental health, legal, or press) to internal teams as needed

📌 Reporting & Insights

• Track and compile monthly performance metrics (engagement, reach, growth, top-performing content) using Sprout Social and/or native platform tools
• Build simple monthly reports (Google Slides) highlighting key content insights
• Suggest content optimizations and trends to test based on performance

📌 Community Listening

• Monitor and flag recurring themes, feedback, and community sentiment to the marketing and product teams
• Utilize Sprout Social for sentiment analysis and social listening

📌 Platforms Managed

• Instagram
• Facebook (repurposed IG content)
• TikTok
• X (formerly Twitter - occasional content)
• Note: LinkedIn is managed internally and will not be part of this role

What We’re Looking For

• At least 5 years as social media content contributor and strategist
• Proven experience managing social media for brands
• Strong visual and copywriting skills
• Proficiency in Figma (preferred), Canva, Sprout Social, and Google Workspace
• Excellent organization and project management skills
• Ability to work independently, meet deadlines, and communicate proactively
• Must share your portfolio

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a content creator, copywriter, or similar role.
• Strong writing, editing, and proofreading skills with exceptional attention to detail.
• Proficient in content management systems (CMS) and relevant digital marketing tools.
• Experience with SEO best practices and analytics tools.
• Basic knowledge of graphic design and video editing software is preferred.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent time management skills with the ability to prioritize tasks effectively.
• Strong creative thinking and ability to generate innovative content ideas.
• Youtube experties is very important for this role