Off-Page SEO Specialist

Job Summary

KDCI Outsourcing is seeking an Off-Page SEO Specialist with proven experience building high-quality backlinks for the US market. This role is responsible for executing white-hat, Google-compliant link-building strategies, managing outreach and backlink acquisition, and improving organic search performance through sustainable SEO practices.

Key Responsibilities

Backlink Strategy & Acquisition

• Develop and execute link-building strategies targeting high-authority websites, primarily within the US market.

• Identify and pursue backlink opportunities through guest posting, editorial placements, digital PR, resource pages, HARO/Connectively, broken link building, and niche edits.

• Build and manage a consistent pipeline of backlink prospects using tools such as Ahrefs, Semrush, and Moz.

Outreach & Relationship Management

• Write personalized outreach emails to secure backlink placements and partnerships.

• Build and maintain relationships with webmasters, editors, bloggers, journalists, and publishers across relevant industries.

• Manage and expand a network of trusted publishing contacts for ongoing backlink opportunities.

Quality Control & Compliance

• Evaluate backlink opportunities based on domain authority, topical relevance, traffic quality, spam score, and editorial standards.

• Ensure all SEO and link-building activities comply with Google Webmaster Guidelines and white-hat SEO practices.

• Conduct backlink audits and identify toxic or spammy links for disavowal when necessary.

Reporting & Performance Analysis

• Monitor and report on backlink acquisition KPIs, including links built, domain diversity, DR/DA benchmarks, anchor text distribution, and ranking impact.

• Prepare monthly SEO performance reports with actionable insights and recommendations.

• Utilize Google Search Console, Ahrefs, and Semrush to monitor backlink health and campaign performance.

Collaboration

• Work closely with content and marketing teams to align link-building initiatives with SEO and brand strategies.

• Contribute ideas for linkable assets, digital PR campaigns, data-driven content, and outreach initiatives.

Job Requirements

• 2–3 years of hands-on experience in off-page SEO and link building in an agency or in-house environment.

• Proven experience building backlinks for the US market.

• Demonstrated success acquiring backlinks from websites with DR 40+ and measurable organic traffic.

• Strong proficiency using Ahrefs, Semrush, and Moz for prospecting, backlink audits, and competitor analysis.

• Solid understanding of anchor text strategy, topical authority, link equity flow, and link velocity.

• Experience using Google Disavow Tool and identifying toxic backlinks.

• Strong understanding of Google link scheme policies and white-hat SEO methodologies.

• Experience with editorial outreach, digital PR, resource link building, HARO, broken link building, and linkable asset campaigns.

• Familiarity with E-E-A-T principles and their impact on SEO performance.

• Excellent written communication and outreach skills.

• Strong analytical, organizational, and reporting abilities.

• Ability to manage multiple campaigns and deadlines independently.

Nice to Have

• Experience building backlinks across international markets such as UK, AU, CA, or EU.

• Background in digital PR and securing journalist mentions or editorial citations.

• Experience working in competitive industries such as SaaS, finance, legal, health, or eCommerce.

• Experience managing freelancers or small link-building teams.