Online Marketing Specialist

ONLINE MARKETING SPECIALIST

Experience Level:
Entry-level:  

• Bachelor’s degree in Marketing, Business, Communication, or a related field
• At least 1–2 years of experience in digital marketing or related roles
• Proven experience in managing online platforms (e.g., Facebook, Instagram, YouTube, Google Business Profile), including conceptualizing and planning content aligned with brand goals
• Skilled in running and optimizing paid digital ads (e.g., Meta Ads, Google Ads, YouTube Ads)
• Familiar with audience targeting, budget management, and ad creatives
• Proficient in monitoring and analyzing campaign performance using tools such as:
  • Google Analytics
  • Meta Business Suite
  • Google Ads Dashboard
  • Search Console
• Ability to generate reports, interpret results, and recommend optimizations based on KPIs
• Strong organizational skills and attention to detail
• Good written and verbal communication skills
• Willing to perform ad hoc marketing-related tasks as needed